Hard Rock Bali Announces Global Launch For Imagine Campaign In Bali

On October 28th, Hard Rock International and Hard Rock Hotel and Cafe Bali invite the world to join the launch of IMAGINE THERE'S NO HUNGER 2013, a global campaign to raise awareness and funding for the fight against childhood hunger and poverty. Hamish Dodds, President and CEO of Hard Rock International joined by Annie Baliro, Senior Director of Brand Philanthropy of Hard Rock International and Andrew Khoo, General Manager of Hard Rock Hotel Bali, will be commencing a local community activation in Denpasar and Sanur to provide meals to those children and families in need. In the evening, Hard Rock International presents a charity concert performance by Kotak, Indonesian leading rock band to raise funds for the ongoing IMAGINE THERE'S NO HUNGER community program for Bali. Hard Rock Bali partners with Solemen Indonesia to help Balinese children in need by funding small farms for a sustainable solution.

Hard Rock International's IMAGINE THERE'S NO HUNGER campaign will be anchored by limited-edition merchandise, highlighting a signature charity bracelet featuring the powerful message "IMAGINE THERE'S NO HUNGER." Starting November 4th, worldwide Hard Rock locations will offer IMAGINE merchandise items including charity bracelet, tshirt and charity pin to support the campaign. Dedicated to the brand's "All is One" core value, proceeds from Hard

Rock's global campaign will directly benefit WhyHunger, a leader in building the global movement to end hunger and poverty, and its grassroots partners around the globe in hopes of finding long-term solutions through sustainable agriculture.

To launch this year's IMAGINE campaign, Kotak will join Hard Rock Hotel and Cafe Bali to plead everyone around the globe to IMAGINE Bali without hunger and even the whole world free from hunger. Fans can purchase the campaign's signature limited-edition bracelet for only US$ 2, visit Kotak's special performance and IMAGINE Launch event at Hard Rock Cafe Bali on Monday, October 28th, tweet, post and help feed a hungry child on Monday, October 28th at 1 p.m. local time to show their support for the cause. Join us to ensure every child has the right to sustainable, nutritious food.