The successful ‘Every day a different story’ campaign theme is a key part of TNZ’s marketing activity in Australia and will continue to form the basis of upcoming campaign activity promoting various regions throughout New Zealand.
“By continuing to use the same captivating theme, the messages will continue to gain awareness and momentum in market,” says General Manager Australia Tim Burgess.
Launched earlier this month, the latest campaign promotes the hidden gems of the Wellington, Marlborough and Wairarapa regions – and the wide range of accessible experiences on offer for visitors.
The latest activity directly follows on from the first rollout of the campaign which promoted the Central and Upper North Island regions.
“Many of our target market in Australia will have already been exposed to our previous campaign and it is now about working to build on that awareness and encourage people to book a trip and experience it for themselves.”
This evolution of the campaign uses innovative media to target ‘Independent Professionals’ right in their workplaces with lift wraps and digital screen take-over in key office blocks.
Product sampling is also being used to bring to life some of the local produce from the region, showcasing some of the regions award winning wines and is being managed by RTO’s partnering in the activity.
All activity will be supported by online activity directing traffic to tailored information on newzealand.com.
Key campaign partners are Positively Wellington Tourism, Destination Marlborough, Destination Wairarapa and Flight Centre as the key travel partner.
Further ‘Every day a different story’ campaigns promoting the Queenstown and Christchurch region are scheduled to rollout later this year.
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