Indian Tourism Industry Gears Up to Celebrate Diwali on November 3

Splendid fireworks, dazzling decorations with colourful candles, “rangolis”, sumptuous spread of delicious delicacies and family gatherings are some mega highlights of the popular Hindu festival- Diwali. This auspicious festival marks the triumph of good over evil. According to mythology, Diwali was witnessed on the day when Rama completed his fourteen years of damnation and returned back t o his kingdom. The festival commences with Dhanteras on which most Indian business communities begin their financial year and worship of goddess Lakshmi. Diwali is widely celebrated with zeal and fervour throughout India and countries with large Indian communities like Nepal, Sri Lanka, Malaysia and Singapore. This year Diwali will be celebrated on 3rd November.

In an effort to boost tourist arrivals during off-season, Jammu and Kashmir government has announced a 50 per cent rebate on lodging and transport charges to those visiting the Valley on the eve of Diwali and Saffron festival.

Jaipur,-the Pink City, which is not only popular for its tourist destinations but also recognized as one of the best shopping destinations in the world with sprawling malls and vibrant street corner bazaars hosts a month long shopping Bonanza called “Jaipur Shopping Festival”. Commencing from the first day of Navratra, the festival, will continue till Diwali, along with series of activities, city-wide campaigns, various offers, celebrity arrivals and much more.

Most travel agencies are offering lucrative packages to travel to exotic destinations during Diwali.