Atura Hotels Launch in Australia - City Chic meets Urban Convenience

Amalgamated Holding Limited (AHL) has announced the expansion of its hotel business with the launch of a new concept hotel brand in modern business and leisure travel, Atura Hotels. Atura brings an innovative approach to urban accommodation delivering quality and service at affordable pricing in locations selected to meet growing city-sprawl demands.

With an emphasis on value without compromise, AHL will roll-out the brand across Australia over the next three years with properties planned in fringe city CBD suburbs and business parks. The first Atura Hotel will open on 15th October, 2013 and is located in Sydney’s South-Western hub of Blacktown next to the new Skyline Drive In and Wet & Wild.

Already one of the country’s leading hospitality / leisure companies, Amalgamated Holding Limited operates multi-award winning designer hotel group QT Hotels & Resorts in Sydney, Gold Coast, Port Douglas and Falls Creeks with further expansion plans currently underway for hotels in Canberra and Melbourne.

Additionally, AHL also operates Rydges, a dynamic family of hotels and resorts with a true Australian personality. From a bustling urban city like Sydney, Melbourne and Auckland to busy business centres like Parramatta and Gladstone or relaxed coastal towns like Cairns and Port Macquarie; we offer great value accommodation with over 40 locations across Australia and New Zealand as well as having a boutique hotel in London.

The expansion of AHLs hotel business through the Atura brand will offer guests an unrivalled experience and amenities currently unavailable in the mid-level market. With a strong emphasis on supporting business guests, complimentary facilities will include Wi-Fi throughout the entire hotel, in-room movies, coffee pods, local phone calls, as well as fully supported business centre operations including use of state-of-the-art technology and printing conveniences.

Renowned hotel designer Nic Graham, namely known for his work on QT Hotels & Resorts, leads the charge of designing the first Atura Hotel in Blacktown to imprint the unique urban, industrial art inspired design style. Guest and public areas will be designed to maximise natural surroundings ensuring an escape from the standard utilitarian offerings. Extensive use of dynamic open spaces, natural light, glass and a mandate to provide serenity and comfort ensure the Atura Hotels will engage guests with a fresh and much sought after experience.

Day delegate, residential meetings & conferencing, as well as wedding and celebrations will all be a part of the Atura offering. With modern, flexible, integrated spaces and first class cuisine and event management, ATURA will bring levels of service and sophistication previously unavailable in this class.

“Atura brings a fresh approach to the local Australian accommodation industry,” said Group Managing Director, AHL David Seargeant. “The Atura brand is part of a growing global trend towards design-driven hotels offering guests a unique experience – Atura does this with even more value.”