Chairman of WITM 2013, Razali Mohd Sham, said he was anticipating 1,000 quality local and international buyers, up from 704 buyers last year, and 180 exhibitors over last year’s 132.
The second edition of WITM will comprise three big events held in two venues in Kuala Lumpur from September 4 to 8, beginning with a two-day conference, WITM 7th International Conference on Muslim Tourism, Hajj & Umrah, covering topics such as the Malaysia Tourism Transformation Plan in Muslim tourism, syariah tourism and Muslim-friendly medical tourism.
The keynote address will be delivered by Malaysia’s prime minister, Najib Razak.
WITM will also feature a B2B travel exchange networking session on September 6 and 7 at Putra World Trade Centre, and consumer travel fair WITM-MATTA September 2013 on the final day, at the same venue.
Razali said: “WITM 2013 caters to the vast untapped Muslim tourism market. With a population of over 1.7 billion Muslims worldwide, the Muslim tourism market is a gold mine waiting to be tapped. With WITM 2013, we now have a platform in Malaysia for tourism industry players to meet, network, showcase, market and sell their products and services.”
WITM had been originally scheduled for June 6 to 9 in Kuala Lumpur, but was postponed to coincide with the MATTA Fair in September.
Explaining the decision, Razali said: “We wanted it to coincide with MATTA Fair in September so we could have a larger show, which would gain more interest from the public. As both MATTA and WITM are travel shows, overseas exhibitors including NTOs, need not come twice.”
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