TLPC International Specialist, Russell Mills constructed the packages following meetings with leading Chinese travel wholesalers at the Australian Tourism Exchange in Sydney earlier this year.
The packages working with Choice Hotels Australia and Hertz Rent a Car include overnight stays in Newcastle, Port Macquarie, Coffs Harbour and Ballina.
“They are designed to be price-leading introductions to the self-drive experience along Australia’s leading touring route for the embryonic self-drive market in China,” said Mr Mills.
“Each package is designed to utilise the existing popularity of Choice and Hertz and generate increased visitor nights and visitor spend along our iconic touring route from Sydney to Brisbane,” he said.
“These packages are the beginning of a specialist range of Legendary Pacific Coast experiences to be marketed further throughout China and into Singapore, Malaysia, and Hong Kong.”
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