Hosted by Tourism Australia in partnership with Qantas and Business Events
Sydney, Dreamtime offered Australia’s business events suppliers the
opportunity to market their products and services to, and do business with,
international incentive buyers.
Dreamtime is part of a wider strategy to support Australia’s
tourism industry. Last November, Tourism Australia unveiled the 2020
Tourism Industry Potential – a rallying call to Australian industry
and governments to grow tourism’s contribution from $70 billion in overnight
expenditure to as much as $140 billion per cent by the year 2020.
“Dreamtime is Tourism Australia’s signature event for the
business events industry to do business on a global scale, connecting
Australian incentive sellers with international buyers on their home ground,”
Mr McEvoy said.
“The format of Dreamtime provides our international buyers
with the opportunity to experience Australia first-hand and how it can deliver
for businesses looking to achieve outstanding results. “For Australian sellers it is a cost-effective way to do
business with international incentive buyers from key markets around the
world,” Mr McEvoy said.
Dreamtime participants had been carefully selected to
ensure they could deliver a return on investment and give Australian incentive
sellers the support and tools they need in key markets of Asia, Japan, New
Zealand, United States of America and the United Kingdom.
In addition to the Sydney business and networking program,
Dreamtime featured three days of educational visits in which buyers and media
experienced incentive and travel products in Melbourne, Adelaide, Uluru, Perth,
Cairns, Gold Coast and the Whitsundays.
Qantas Executive Manager Global Sales, Stephen Thompson said
“Qantas has supported Australia’s Dreamtime event since its inception and we
are again delighted to partner with Tourism Australia to sponsor Dreamtime 2011
and showcase Australia to the world’s incentive travel trade.
“Dreamtime is an opportunity to celebrate and promote the
wealth of tourism product and services Australia has on offer to the world. For
Qantas, supporting the business events industry is fundamental to our role as
the national carrier. Qantas offers international travellers our award winning
A380 product, a network of both international and domestic lounges, the best in
Australian food and wine and exceptional customer service,” he said.
Business events such as corporate meetings and incentives
are a significant contributor to the Australian economy. In terms of
delegate expenditure, the contribution of business events visitors was AUD$8.5
billion in 2010.
Since the 2020 Tourism Industry Potential was announced,
Tourism Australia has been consulting with the business events industry to
establish how the 2020 Potential would look for the sector. It has been
identified that Australia’s business events sector has the potential to double
expenditure from business events visitors to as much as $16 billion by 2020.
Total expenditure on business events, including
venue hire, registration and other event expenses, is estimated to be much
greater and was last measured at $17.3 billion in 2004.
About Business Events Australia
Business
Events Australia is a dedicated team within Tourism Australia devoted
to promoting Australia as a business events destination. Tourism Australia will
have a significant presence at AIBTN Baltimore, with 11 stand partners joining
forces to demonstrate why meeting, incentive, conference and event organisers
should send their business to Australia.
Contacts
Tourism Australia
Kim Moore, Public Affairs Manager
P. 61 2 9361 1306
E. kmoore@tourism.australia.com
W. http://www.media.australia.com
Kim Moore, Public Affairs Manager
P. 61 2 9361 1306
E. kmoore@tourism.australia.com
W. http://www.media.australia.com
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