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The strong result reflects growing appetite for Korea among Aussie and Kiwi travellers, with Australian visitor data showing travellers aged 21 to 30 as the largest visiting cohort in 2025, marking a clear shift from pre-pandemic trends which skewed older.
Momentum peaked in April 2025, when Australia saw its highest monthly visitation of 36,222 travellers to Korea. The April surge highlights Korea’s appeal during spring, when cherry blossoms transform parks and river walks across Seoul and key regional destinations, and travellers pair city stays with easy day trips, food culture and seasonal festivals.
“It’s great to see more Australians and New Zealanders discovering Korea and exploring its culture, food and unique experiences,” said Mr Hyeongjoon Kim, Director of Korea Tourism Organization Sydney. “Air access is increasingly convenient, with direct services available on carriers including Korean Air, Asiana, Jetstar and T’way, plus short connection options via partners such as Singapore Airlines, Cathay Pacific and Malaysia Airlines. With the Australian dollar performing strongly, Korea can offer great value, and we are excited to inspire even more travel to Korea in 2026.”
Korea globally recorded 18.9 million international visitor arrivals in 2025, signalling a broad based recovery in inbound tourism. Looking ahead, Korea Tourism Organization’s new CEO Park Sung-hyeuck has publicly set a target of 30 million annual inbound visitors by 2028, bringing forward the previous 2030 timeline and keeping destination growth firmly in the spotlight.
Korea’s cultural pull continues to shape travel intent, with K-drama, K-content and K-pop influencing trip planning. Recent travel industry reporting, drawing on Korea Tourism Organization and PassportCard Australia data, suggests family interest is rising, with pop culture moments such as KPop Demon Hunters sparking curiosity among younger travellers and parents considering Korea for future holidays.
ABOUT KOREA TOURISM ORGANIZATION (KTO) SYDNEY:
The Korea Tourism Organization (KTO) is the South Korean government agency responsible for attracting international visitors to Korea for both leisure and business travel. KTO Headquarters is based in Wonju, Korea. The Sydney office is in charge of promotion in the Australia and New Zealand markets. For more information go to visitkorea.org.au.For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/
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