The upcoming 2024 conference programme covers key issues faced by the creative and marketing industry today, and is built around three priority areas: Creative Effectiveness and Impact, Building a Creative Culture, and The Impact of Technology.
Key program highlights include:
13 March:- Creating Cultural Advantage: How to Respond to Global Shifts in Culture
- How McDonald’s Culturally Connects to Gen Z by Riding the K-Wave
- Case studies from China, India, Japan, South Korea and Southeast Asia
- Insights with the Jury
- The Power of Influencer Marketing
- CMOs in the Spotlight
- Be Fearless in the Face of AI
- Sustainability in Marketing: Accelerating Change for Creative Impact
Get ready for an exclusive sneak peek into the brilliance that awaits. We're thrilled to share a glimpse of our speakers at Spikes Asia 2024:
- Andrew Robertson, President and CEO, BBDO Worldwide
- Ada Lazaro, Regional Marketing Director, McDonald’s Asia Business Unit
- Dhiren Amin, Chief Customer Officer, NTUC Income
- Sir Martin Sorrell, Chairman, S4 Capital
- Annie Hou, Marketing Director, SKYN
View the event programme at https://www.spikes.asia/event/event-schedule. Stay tuned for the full list of speakers, consisting of thought leaders from brands and agencies across APAC, which will be announced in the new year.
Register now to enjoy the early bird rate till 21 December 2023.
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