Monday 11 December 2023

Best Tourism Villages of 2023

Lephis 
The United Nations World Travel Organization (UNWTO), has unveiled its selection of the Best Tourism Villages of 2023. It is a global initiative highlighting outstanding villages around the world, where ‘tourism plays a crucial role in preserving cultural heritage and traditions, celebrating diversity, providing opportunities, and safeguarding biodiversity’ For 2023 UNWTO has recognised 54 villages worldwide that offer off-the-beaten-path adventures including : 

Lephis, Ethiopia 

Located some 160km from the Ethiopian capital of Addis Ababa in the Lephis Forest, this lush village of is known for its stunning waterfalls, pristine hiking trails, rich flora and fauna, and awe-inspiring panoramic views. The village is involved in conservation efforts and ecotourism, ensuring that the natural beauty of the area is preserved for generations to come. Local artisans craft handmade souvenirs and organic products which reflect the harmony between nature and the village's culture. The Lephis Ecotourism Village is a community-based initiative to preserve local heritage and help the community. 
www.unwto.org/tourismvillages/en/villages/lephis/ 

Caleta Tortel, Chile 

Caleta Tortel
Caleta Tortel, in Chile's XI region, is a historic timber port located between the Northern and Southern Ice Fields. It's known for its charming Guaitecas Cypress wood boardwalks and structures and offers the chance to explore the local culture through conservation activities ranging from traditional Guaitecas Cypress raft construction to immersive beekeeping experiences guided by friendly locals. Travellers can also enjoy culinary adventures with dishes made from fresh, locally-sourced and seasonal produce. 
www.unwto.org/tourismvillages/en/villages/caletatortel/

Biei, Japan 

 Biei is located in Hokkaido, the northernmost of Japan’s main islands, and is known for its picturesque poppy, lavender and sunflower fields. These flower fields are the life blood of the local economy and inspire visitor attractions and tourism offerings. With its undulating hills and vibrant patchwork of crops, Biei is known for being a model in sustainable farming. The town’s unique approach to crop rotation ensures fertile soil, prevents continuous cropping challenges, and promotes biodiversity, a testament to its commitment to responsible agriculture. www.unwto.org/tourismvillages/en/villages/biei/ 

Lerici, Italy 

Lerici 
Located on the Italian Riviera this seaside village is found along Italy’s northwest coast in the Liguria region. It offers pristine beaches and colourful homes without the overcrowding of other popular tourist locations such as Cinque Terre. It was recognised by the UNWTO as one of this year’s Best Tourism Villages for its commitment to the blue economy for its efforts to protect marine biodiversity. Lerici is home to the Santa Teresa Smart Bay, Italy’s first underwater laboratory for scientific research and monitoring. The pilot project enables scientists and marine biologists to monitor ocean acidification levels to protect the bay’s delicate ecosystem. The village has also banned single-use plastic and introduced solar panels among other sustainability initiatives aimed at protecting this colourful coastal village. 

Douma, Lebanon 

 Known for its warm hospitality, natural beauty and rich cultural heritage, Douma is an ancient village located 80km northeast of Beirut. It has traditional homes featuring redtiled roofs, verdant apple and olive orchards, views of the Batroun Mountains, centuries-old churches and outdoor souk. What distinguishes Douma is its commitment to preserving architectural and cultural heritage including harvesting of local spices and traditional food preparation techniques. www.unwto.org/tourismvillages/en/villages/douma/ 
* Tatian Coelho at tatian@prm-global.com 

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