Explora Journeys has appointed PEPR Agency for Australia and New Zealand to raise brand awareness of its new luxury lifestyle ocean travel brand with a unique proposition: connecting travellers with the ocean, with themselves and with their environments.
Privately owned by the MSC Group, a fleet of up to six ships will be created under the Explora Journeys brand by 2028, with EXPLORA I to launch in July 2023.
EXPLORA I has been built at Fincantieri in Italy and features 461 all-oceanfront suites, 11 culinary experiences across six restaurants and 12 bars, a 1,000sqm spa and four pools.
At 248m length, EXPLORA I exudes a modern, cosmopolitan boutique hotel vibe, with a guest-host ratio 1.25 to 1 and suites starting at 35m2.
Explora Journeys was created from a long-held vision of to redefine the ocean experience and create a category of its own. Guests are offered a chance to experience an Ocean State of Mind – a mindset that is achieved when we escape to the ocean, relax, create memories, and reconnect with what matters most in our lives.
Explora Journeys offers the perfect blend of celebrated destinations and off the beaten path ports, focusing on a slower pace, more time in each destination, to ensure guests can get under the skin of the local culture and environment, whilst not leaving their mark on the destination.
PEPR Agency’s director Philip Engelberts said: “We are delighted to represent such a sophisticated brand. Explora Journeys has strong hospitality, design and sustainability values that the agency team strongly aligns with. With a focus on small and understated ships, we will share a narrative of new levels of ocean travel sophistication.”
EXPLORA I’s maiden season will see her travel around the Norwegian Fjords, the Arctic Circle, the UK, Ireland, northern Europe and Greenland, the US East Coast and Canada and the Caribbean.
The brand, which is headquartered in Geneva, has appointed Nicole Costantin as its VP/Head of Sales for Asia Pacific.
Agency Partner Anna Mansfield and Account Manager Charlotte Buckley will manage the account, with the support of Account Coordinator Emma Bracey.
*Source: Charlotte Buckley, charlotte@pepr.com.au | pepr.com.au
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