ITE & MICE Hong Kong – covers China and Hong Kong Outbound

ITE & MICE, Hong Kong’s only international travel fair, covers the two major source markets of Asia – the regional travel trade in trade days and Hong Kong’s affluent FIT in public days! Also, it is among the first in Asia to promote and highlight in-depth / theme travels!

In 2014, Hong Kong ranked Asia’s 4th largest / World’s 14th largest, who spent US$22.8 billion on international travel, and its 7.2 million citizens made a total of 84.52 million departures! China (population 1366 million) spent US$164.9 billion on international tourism, ranked No. 1 in the world.

Our ITE & MICE 2015 drew from 50 countries and regions 607 exhibitors (85% from abroad); over 6000 travel agents and around 2600 corporate /MICE visitors mainly from Hong Kong and China (especially Guangdong) in 2 trade days, and 78116 Hong Kong’s affluent FIT in 2 public days, so exhibitors can cover in separate days regional travel trade and HK’s affluent FIT in one fair.

ITE & MICE 2016, which co-locates the 30th ITE (leisure) and the 11th ITE MICE, will be held from June 16 to 19, 2016 at the Hong Kong Convention & Exhibition Centre.