Tourism Growth on Wings of New Airline Services

Destination NSW and partners Tourism Australia, Tourism Western Australia and Tourism Victoria have signed a $9m cooperative marketing deal with China’s largest and fastest growing international airline, China Southern Airlines.

China Southern’s deepening ties with Destination NSW and its federal and state tourism partners would further raise awareness among China’s growing middle classes of Australia and of the airline’s rapidly expanding services between the two countries.

China Southern is now the leading carrier on the China-Australia route, carrying 22 per cent of all Chinese tourists into Australia during 2011. In just over two years, the airline has nearly quadrupled capacity to Australia.

Virgin Australia has also announced increased capacity on their east-west route.

These new services, combined with a range of additional services announced in the last month, pave the way for renewed opportunity and the reinvigoration of our tourist industry.