Thailand is hoping to attract more than 18 million visitors this year spending more than 700 billion baht. This compares to last year, when 15.8 million international tourists visited in Thailand and spent 585 billion baht.Tourism is growing so much in Thailand that they are planning for more than 19 million visitors next year spending more than 760 billion. In order to achieve the set target, the Tourism Authority of Thailand (TAT) has launched a marketing action plan to drive the country’s tourism growth for 2012.
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| Suraphon Svetasreni |
TAT Governor Suraphon Svetasreni said that the action plan was worked out after TAT had assessed both positive and negative factors faced by the tourism industry during 2011 to 2012. In spite of many changes taking place globally, brought about by natural disasters, changing political situation, and economic uncertainties, there are many opportunities still open for TAT to increase tourism arrivals. Thailand has unique selling points including its variety of tourism attractions, its shopping paradise, and its online marketing.
The marketing action plan will take advantage of emerging opportunities in a world of changing demographics and technological innovation. It focuses on four major strategies, seeking 1) to strengthen Thailand’s brand image of a destination that offers tremendous value-for-money, 2) to optimize the use of digital media to reach customers at any time and any place, 3) to develop creative tourism, and 4) to place greater emphasis on expanding partnership networks with all relevant sectors.
TAT will continue to use the successful “Amazing Thailand Always Amazes You” theme to attract international visitors. The theme aims to create awareness and inspire travelers from all over the world to visit Thailand for their holidays and business meetings.
The marketing action plan will take advantage of emerging opportunities in a world of changing demographics and technological innovation. It focuses on four major strategies, seeking 1) to strengthen Thailand’s brand image of a destination that offers tremendous value-for-money, 2) to optimize the use of digital media to reach customers at any time and any place, 3) to develop creative tourism, and 4) to place greater emphasis on expanding partnership networks with all relevant sectors.
TAT will continue to use the successful “Amazing Thailand Always Amazes You” theme to attract international visitors. The theme aims to create awareness and inspire travelers from all over the world to visit Thailand for their holidays and business meetings.
TAT will promote travel between the world’s various regions and subregions, such as ASEAN, using Thailand as a hub. Realizing that tourism has been one of Thailand’s most successful industries, the Thai government strongly supports the advancement of the tourism industry within the country and the Asian region, especially for people who wish to travel in the ASEAN Community as a whole.
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