Thursday, 11 June 2026

Beyond Borders On The Road Heads To Adelaide And Perth As Australia’s Travel Industry Momentum Builds

BBOTR Brisbane
Travel Industry Networking Events Expand Following Brisbane Success

Australia’s travel industry professionals are gearing up for two major networking and professional development events, with tickets now officially on sale for Beyond Borders on the Road in Adelaide and Perth.

Following a strong turnout in Brisbane, the popular BBOTR series is continuing its national journey, bringing together travel advisors, suppliers, consortia leaders and industry stakeholders for evenings focused on connection, collaboration and future industry growth.

Scheduled for Adelaide on 20 July and Perth on 22 July, the upcoming events are expected to attract strong attendance as momentum builds ahead of the highly anticipated Beyond Borders Summit later this year.

Brisbane Event Highlights Strength Of Australia’s Travel Sector

The successful Brisbane edition of Beyond Borders on the Road demonstrated the strength, resilience and diversity of Australia’s travel industry community.

With more than 100 attendees participating, the event created a valuable platform for networking, industry discussion and professional insight.

Travel suppliers, agency representatives, consortia members and industry leaders gathered to exchange ideas, explore industry challenges and discuss opportunities shaping the future of travel in Australia.

The broad mix of attendees reflected the dynamic nature of today’s travel landscape and reinforced the importance of ongoing collaboration across the sector.

Key Industry Topics Sparked Important Conversations

CEO Dean Long at BBOTR Brisbane
One of the defining features of the Brisbane event was the wide range of industry topics covered throughout the evening.

Discussions ranged from Reserve Bank of Australia surcharging developments to leadership updates from the Australian Travel Industry Association, offering attendees practical insights into evolving business conditions.

Among the evening’s standout messages was a reminder from Nicole O’Sullivan that travel remains fundamentally a business built around creating dreams, experiences and life-changing journeys for travellers.

That message resonated strongly across the room, highlighting the emotional connection and human value that continue to define the travel profession.

Affordable Access To Industry Knowledge And Connection

Beyond Borders on the Road continues to position itself as an accessible and valuable event for professionals across the Australian travel industry.

Ticket pricing has been designed to encourage participation from a wide range of industry members.

ATIA members can attend for $55, while non-member tickets are available for $110, offering attendees an affordable opportunity to gain access to networking, information sharing and industry updates.

For travel professionals seeking stronger business relationships, industry intelligence and meaningful conversations, BBOTR delivers significant value in a focused local format.

Adelaide And Perth Prepare For Their Turn In The Spotlight

The upcoming Adelaide and Perth events represent another important chapter in the Beyond Borders on the Road national programme.

As the travel industry continues adapting to changing consumer trends, regulatory developments and evolving global tourism opportunities, regional engagement and local industry connection remain increasingly important.

ATIA Chief Executive Officer Dean Long expressed enthusiasm following the success of the Brisbane gathering.

“ATIA is thrilled with the turnout for Brisbane and we’re looking forward to bringing BBOTR to Adelaide and Perth to continue this momentum before the Beyond Borders Summit in October. Secure your tickets and don’t miss this opportunity to connect with the industry at your local level.”

The upcoming events are expected to continue building professional relationships while strengthening communication and collaboration across Australia’s travel industry community.

Why Beyond Borders On The Road Matters To The Travel Industry

In a rapidly evolving tourism and travel environment, industry events such as Beyond Borders on the Road provide more than simple networking opportunities.

They create spaces where professionals can stay informed, strengthen partnerships, discuss policy changes, share innovations and collectively shape the future direction of Australian travel.

As Australia’s tourism sector continues growing and adapting, events like BBOTR help maintain the strong connections that underpin a thriving and resilient industry.

For travel advisors, wholesalers, suppliers, tourism operators and industry stakeholders, Adelaide and Perth promise two important dates on the professional calendar.

Australian Travel Industry Association (ATIA)

Website: https://www.atia.travel/
Secure Tickets – Adelaide BBOTR Event https://atia-bbotr-adl.eventsair.site/
Secure Tickets – Perth BBOTR Event https://atia-bbotr-per.eventsair.site/

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