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| Vietnam Airlines Airbus A350-900XWB |
The extensive campaign is designed to strengthen Vietnam's position as one of Asia's most exciting travel destinations, enhance global awareness of the country's culture and heritage, and encourage increased visitor flows both into and out of Vietnam in the years ahead.
As international tourism continues to grow across the Asia-Pacific region, the national carrier is taking a leading role in promoting Vietnam's unique attractions to travellers worldwide.
A Major Tourism Promotion Drive For 2026
The announcement was made during a special launch event organised in partnership with the Vietnam National Authority of Tourism as part of preparations for National Tourism Year – Gia Lai 2026.
The programme represents one of the most comprehensive tourism promotion initiatives ever undertaken by Vietnam Airlines, reflecting the country's growing confidence as a global tourism destination.
The nearly 140 planned activities will include international trade fairs, tourism exhibitions, roadshows, familiarisation trips, destination showcases and marketing campaigns targeting some of the world's most important travel markets.
These initiatives aim to introduce more international travellers to Vietnam's diverse tourism experiences while also strengthening connections between Vietnam and overseas destinations.
Global Markets In Focus
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| Vietnam Airlines |
Through strategic marketing efforts and direct engagement with travel trade partners, Vietnam Airlines hopes to increase awareness of Vietnam's rich cultural heritage, spectacular landscapes, world-class cuisine and expanding tourism infrastructure.
The airline's extensive international route network provides a powerful platform for promoting Vietnam to millions of potential travellers across multiple continents.
By increasing destination visibility in these high-value markets, tourism authorities aim to attract more visitors while supporting sustainable tourism growth nationwide.
Gia Lai Takes Centre Stage For National Tourism Year 2026
A major highlight of the launch was the signing of a memorandum of understanding between Vietnam Airlines and the People's Committee of Gia Lai Province.
The agreement establishes a strategic partnership to support National Tourism Year – Gia Lai 2026 and enhance the province's visibility on both domestic and international tourism markets.
Located in Vietnam's scenic Central Highlands, Gia Lai is renowned for its natural beauty, indigenous cultures, coffee plantations, volcanic landscapes and authentic cultural experiences.
The partnership seeks to improve air connectivity to the region, making travel more convenient while supporting the development of high-quality tourism products and visitor experiences.
Joint marketing campaigns will also promote Gia Lai through Vietnam Airlines' extensive media channels, international network and promotional activities around the world.
Strengthening Air Connectivity Across Vietnam
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| Vietnam Airlines |
Improved air access allows travellers to explore more regions of Vietnam, from the bustling streets of Hanoi and Ho Chi Minh City to the beaches of Da Nang and Phu Quoc, and the mountain landscapes of the Central Highlands.
By connecting travellers more efficiently with emerging destinations such as Gia Lai, Vietnam can spread tourism benefits more broadly while reducing pressure on its most visited locations.
Enhanced connectivity also supports local economies by creating new opportunities for tourism businesses, hospitality providers and regional communities.
Vietnam Airlines Continues A Proud Tourism Legacy
Tourism promotion has long been a core mission for Vietnam Airlines.
Over more than three decades of operation, the airline has organised approximately 1,500 cultural and tourism promotion events both within Vietnam and internationally.
These initiatives have reached nearly 40 million customers across 32 countries and territories, helping build global awareness of Vietnam as a vibrant and welcoming destination.
According to Vietnam Airlines leadership, the carrier views its role as extending beyond transportation to actively promoting Vietnam's image, culture and tourism potential around the world.
Vietnam's Global Tourism Ambitions Continue To Rise
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| Vietnam Airlines |
With its combination of ancient heritage, modern cities, breathtaking natural scenery, diverse culinary traditions and warm hospitality, Vietnam continues to attract increasing numbers of international visitors each year.
The "Fly High with Vietnam’s Aspirations" initiative is expected to create long-term promotional momentum, helping elevate Vietnam's destination brand while showcasing the country as a dynamic, culturally rich and globally connected nation.
As Vietnam Airlines works alongside tourism authorities, regional governments and industry partners, the campaign promises to bring Vietnam closer to the world and the world closer to Vietnam.
Vietnam Airlines
Website: https://www.vietnamairlines.comVietnam National Authority of Tourism Website: https://vietnam.travel
Ministry of Culture, Sports and Tourism of Vietnam Website: https://bvhttdl.gov.vn
National Tourism Year Vietnam Website: https://vietnamtourism.gov.vn
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