Thredbo and AG1 Join Forces to Bring Wellness to Australia’s Favourite Snow Resort

new partnership with AG1

As the 2026 snow season begins with excitement and fresh alpine conditions, Thredbo Resort has unveiled an innovative new partnership with AG1, adding a wellness-focused dimension to one of Australia's most iconic mountain destinations. Following a hugely successful Opening Weekend that welcomed thousands of snow enthusiasts, the collaboration is already proving popular with visitors seeking to balance adventure, performance and wellbeing during their alpine getaway.

The partnership highlights a growing trend in modern travel, where health-conscious experiences are becoming just as important as the destination itself. By combining the thrill of Australia's premier ski resort with a globally recognised daily health drink, Thredbo is enhancing the mountain experience both on and off the slopes.

A Strong Start to the 2026 Snow Season

Thredbo's Opening Weekend marked the official launch of the partnership, with AG1 creating engaging wellness activations throughout Thredbo Village and Friday Flat. Guests had the opportunity to sample AG1 products while enjoying the vibrant atmosphere that accompanies the first major weekend of the snow season.

The response from visitors was overwhelmingly positive, with many embracing the chance to discover a simple wellness routine that complements the physical demands of skiing, snowboarding and mountain adventures. The activation added a fresh dimension to the traditional opening celebrations, reflecting the changing expectations of today's active travellers.

Elevating the Alpine Guest Experience

new partnership with AG1

One of the most exciting aspects of the collaboration is the integration of AG1 into the guest experience at the Thredbo Alpine Hotel. Throughout the winter season, guests staying at the hotel will receive complimentary AG1 samples in their rooms, allowing them to start each day feeling refreshed and prepared for a full day on the mountain.

Whether visitors are tackling challenging ski runs, enjoying snowboarding sessions, exploring scenic alpine trails or simply soaking up the mountain atmosphere, the addition of AG1 provides an extra touch of wellness during their stay.

This thoughtful inclusion reinforces Thredbo's commitment to creating memorable guest experiences that extend beyond traditional accommodation and snow sports offerings.

Health and Wellness Meet Adventure Travel

The partnership represents a natural alignment between two brands that share a focus on helping people perform at their best. Thredbo has long been associated with active lifestyles, outdoor adventure and elite sporting performance, while AG1 has built a global reputation as a daily health drink designed to support overall wellbeing.

AG1 combines more than 75 ingredients, including vitamins, minerals, probiotics, superfoods and nutrient-rich components, in a convenient daily serving. The product is designed to support energy levels, gut health, immune function and recovery, making it particularly appealing to active travellers and outdoor enthusiasts.

As travellers increasingly prioritise wellness while on holiday, partnerships such as this demonstrate how destinations can enhance visitor experiences by supporting both adventure and recovery.

A Resort Built Around Performance and Wellbeing

new partnership with AG1

Thredbo's reputation extends far beyond its ski slopes. The resort has become synonymous with elite performance, health and outdoor recreation throughout the year.

Home to some of Australia's most successful Winter Olympians, Thredbo has established itself as a destination where excellence and adventure intersect. The resort also boasts Australia's Premier Mountain Bike Park, advanced training facilities and Australia's highest Olympic-sized swimming pool, creating a year-round destination for athletes and active travellers.

This latest collaboration with AG1 builds on Thredbo's longstanding commitment to supporting visitors who value health, fitness and personal wellbeing.

Make Every Day a Powder Day

As part of the partnership, AG1 is bringing its seasonal campaign message, "Make Everyday a Powder Day," to life across the resort environment. The slogan captures the excitement, ritual and recovery associated with memorable days spent in the snow.

Visitors can expect to see additional AG1 sampling activations across key locations on the mountain throughout July, ensuring more guests have the opportunity to experience the product during their Thredbo holiday.

The ongoing activations will further strengthen the connection between wellness and alpine adventure, creating unique experiences that resonate with modern travellers seeking balance, vitality and performance.

The Future of Wellness Tourism in the Snow

new partnership with AG1

The collaboration between Thredbo and AG1 reflects a broader evolution in the travel industry, where wellness is becoming an integral part of destination experiences rather than a standalone offering.

By integrating health-focused products into the guest journey, Thredbo continues to position itself at the forefront of Australia's alpine tourism sector. The partnership demonstrates how destinations can create deeper engagement with visitors by supporting not only their adventures but also their overall wellbeing.

For travellers planning a snow holiday in Australia this winter, Thredbo offers more than exceptional skiing and snowboarding. It provides a complete mountain experience where performance, recovery, wellness and adventure come together in one spectacular alpine setting.

Plan Your Thredbo Snow Holiday

Whether you're a seasoned skier, first-time snowboarder or simply seeking an unforgettable alpine escape, Thredbo continues to deliver world-class experiences in the heart of the Snowy Mountains. With the addition of AG1's wellness offerings, guests can enjoy a more holistic approach to mountain travel throughout the 2026 winter season.

Thredbo Resort

https://www.thredbo.com.au

AG1: https://drinkag1.com

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