Walking on a Dream: Discover the Untamed Beauty of Western Australia

Western Australia is a destination that feels almost otherworldly. Vast horizons, untouched coastlines and vibrant cultural landscapes combine to create a place that is both wild and welcoming. The launch of the next chapter of the “Walking On A Dream” campaign invites travellers to discover a state defined by raw beauty, unforgettable experiences and genuine connections with people and place.

From the turquoise waters of the Coral Coast to the ancient landscapes of the Kimberley, Western Australia offers a sense of freedom and wonder that is increasingly rare in today’s fast-paced world.

A Dreamlike Destination Unlike Anywhere Else

The “Walking On A Dream” campaign celebrates the spirit of Western Australia through its landscapes, culture and people. Visitors are encouraged to step into extraordinary environments where nature feels untouched and time slows down.

Travellers can explore the pink lakes of the Mid West, wander among the towering karri forests of the South West, or watch the sun set over the Indian Ocean in Perth. Aboriginal cultural experiences provide a deeper connection to Country, revealing stories that stretch back tens of thousands of years.

Western Australia is not simply a place to visit; it is a destination to feel.

Cruising Western Australia’s Untamed Coastline

Cruising in Western Australia

Western Australia’s immense coastline is drawing increasing attention from cruise travellers seeking remote and authentic experiences. Expedition cruises through the Kimberley reveal dramatic gorges, waterfalls and ancient rock art, while Coral Coast itineraries showcase marine wonders including whale sharks, coral reefs and pristine islands.

Ports such as Fremantle (Walyalup) provide a gateway to Perth and surrounding regions, making the state an appealing addition to international cruise itineraries. The combination of isolation, natural beauty and cultural richness is positioning Western Australia as one of the world’s most compelling cruise destinations.

Western Australia Showcases Its Dream State at AIME 2026

Western Australia recently strengthened its global presence at AIME 2026 (Asia Pacific Incentives and Meetings Event), held at the Melbourne Convention and Exhibition Centre in February. The event is the Asia Pacific region’s leading business events exhibition, connecting destinations with international buyers and industry leaders.

Tourism representatives used the platform to highlight Western Australia’s extraordinary incentive travel opportunities, world-class venues and unique regional experiences. From luxury wilderness lodges to coastal retreats and cultural encounters, the state is positioning itself as a premium destination for business events and incentive travel.

This presence reinforces Western Australia’s reputation as both a leisure paradise and a high-value destination for meetings, conferences and corporate retreats.

Experiences That Stay With You

Bandilngan (Windjana Gorge) National Park

Western Australia offers experiences that feel both intimate and expansive. Swim with whale sharks at Ningaloo Reef, taste premium wines in Margaret River, explore the lunar landscapes of the Pinnacles Desert, or take in the endless stars of the outback night sky.

Adventure seekers, nature lovers and cultural explorers alike will find moments that linger long after the journey ends.

Discover the Dream State

Western Australia invites travellers to slow down, breathe deeply and immerse themselves in landscapes that feel untouched by time. Whether arriving by road, air or sea, visitors quickly discover that this is not simply another destination — it is a dream brought vividly to life.

For trade updates, tourism resources and destination information, visit:
Tourism Western Australia: www.tourism.wa.gov.au

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