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| Photo: Tourism Australia |
Travel in 2026 is shaping up to be slower, softer and far more intentional. Insights drawn from the world’s leading hotel groups, global travel brands and behavioural trend forecasters point to a decisive shift away from high-adrenaline, checklist tourism toward journeys defined by calm, personal meaning and thoughtful design.
From algorithm-shaped itineraries to ultra-personalised retreats and a renewed appetite for culture and silence, these seven travel trends reveal how and why we will travel in 2026.
1) Quiet Over Everything: The Rise of Quietcations
Silence is becoming the ultimate luxury. In 2026, quietcations, also known as hushpitality, will dominate travel decisions as guests seek relief from digital overload, global uncertainty and constant connectivity.
Demand for sound-minimal environments is growing rapidly, with travellers prioritising destinations designed for stillness, comfort and mental restoration. From Scandinavian regions mapping destinations by decibel levels to remote cabins offering complete darkness and device-free stays, the appeal lies in uninterrupted calm. Burnout, screen fatigue and the desire to disconnect are driving travellers to choose destinations where doing less is the main attraction.
2) Gen AI Over Admin: Smarter Planning, Less Stress
Artificial intelligence is quietly reshaping how trips are planned. In 2026, generative AI will take over much of the administrative burden once associated with travel, from itinerary building and booking to translation and digital check-ins.
Rather than replacing the desire to travel, AI is refining it. Travellers are increasingly using intelligent tools to better understand their emotional needs, energy levels and motivations before selecting a destination. However, as AI recommendations become more influential, travellers are encouraged to use them mindfully to avoid overtourism and algorithm-driven sameness.
3) Trust Over Choice: Letting Go of Decision Fatigue
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| Photo: Tourism Australia |
Decision-free travel is gaining momentum as travellers seek relief from constant choice-making. In 2026, more experiences will be designed around trust rather than control.
Mystery itineraries, surprise hotel stays and even destination-unknown cruises are appealing to travellers overwhelmed by options. By removing decision-making from the journey, these curated escapes allow guests to fully relax, knowing every detail has been thoughtfully handled. The appeal lies not in uncertainty, but in freedom from planning pressure.
4) Roads Over Runways: The Return of the Road Trip
Road travel is making a powerful comeback in 2026. Rising costs, a desire for flexibility and nostalgia for open-road freedom are driving travellers to choose cars over planes.
Modern road trips are evolving beyond practicality. Luxury driving holidays, curated scenic routes and experiential pit stops are redefining the classic journey. For many travellers, especially in North America and Europe, driving offers both economic value and emotional comfort, allowing for slower, more immersive exploration.
5) Ultra-Personalised Over One-Size-Fits-All
Mass-market travel is giving way to deeply personalised experiences. In 2026, holidays will increasingly reflect specific life stages, emotional milestones and niche interests.
From grief retreats and menopause escapes to specialist hobby tours and life-transition journeys, travellers are seeking trips that align with who they are and what they are navigating. These experiences offer more than rest, they provide meaning, reflection and transformation, positioning travel as a modern ritual rather than a simple escape.
6) Off-Grid Over Tried-and-Tested
The desire to escape crowds and clichés is pushing travellers off the beaten path. In 2026, lesser-known destinations with strong local identity are gaining popularity over traditional hotspots.
Regions once overshadowed by famous neighbours are seeing renewed interest, driven by curiosity-led travel and a rejection of over-filtered social media destinations. For experienced travellers, discovery itself has become a form of status, with authenticity and originality prized above familiarity.
7) Culture Over Hedonism: Stories, Settings and Set-Jetting
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| Photo: Tourism Australia |
Cultural immersion is replacing excess as a core travel motivator. Literary tourism and set-jetting, inspired by books, film and television, are set to flourish in 2026.
Travellers are increasingly choosing destinations tied to stories, mythology and creative heritage. From novels and fantasy worlds to iconic filming locations, these journeys allow guests to step inside narratives that resonate emotionally. In uncertain times, culture-driven travel offers both escapism and connection, blending imagination with place.
A New Era of Intentional Travel
The defining theme of 2026 travel is intention. Whether through silence, personalisation or cultural depth, travellers are no longer chasing volume or velocity. Instead, they are choosing journeys that restore, reflect and resonate.
For the travel industry, this shift represents an opportunity to design experiences that prioritise meaning over magnitude and calm over chaos.
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