Wednesday, 6 August 2025

Sri Lanka Soars to the Top: Crowned Most Desirable Island in the World

Sri Lanka the Most Desirable Island in the World
A Global Recognition of Beauty and Diversity

In an extraordinary triumph, Sri Lanka has been voted the Most Desirable Island in the World at the Wanderlust Reader Travel Awards 2024 in London. The accolade is more than a title—it is a celebration of Sri Lanka’s remarkable rise, from resilience to global admiration, and a reflection of its captivating blend of nature, culture, and adventure.

This year's win marks a major leap forward from 2023, where the island ranked eighth. Over 200,000 passionate travellers cast their votes in favour of Sri Lanka, showcasing a deep and growing love for this Indian Ocean gem.  

The Pearl of the Indian Ocean Shines Brighter Than Ever

Sri Lanka’s victory is a testament to its extraordinary array of attractions. From the ancient rock fortress of Sigiriya and the sacred city of Anuradhapura to the serene beaches of Trincomalee and the safari-rich landscapes of Yala, the island offers something unforgettable for every traveller.

Wanderlust described Sri Lanka as a land where "history comes to life" through its iconic landmarks, while its “leopard-filled national parks and jungle-fringed beaches” reveal the raw, natural beauty that defines the island.
 

The Pekoe Trail: A New Route to Explore Sri Lanka’s Heart

One of the most talked-about additions to Sri Lanka’s appeal is the recently unveiled Pekoe Trail. Winding through misty tea plantations and verdant highlands, this scenic walking trail has captured the imagination of adventure seekers and nature lovers alike. It offers a slower, more immersive way to experience the country's tranquil centre, connecting travellers to both land and local life.

This innovative tourism offering is quickly gaining international attention as one of the best new ways to explore South Asia.
 

Standing Tall Among Global Giants

Winning the Gold award ahead of destinations like Taiwan (Silver) and Puerto Rico (Bronze) shows the scale of Sri Lanka’s achievement. Other global honours at the awards include Tokyo being named Most Desirable City, Singapore taking Silver in the same category, and Australia clinching Most Desirable Country.

With more than 3 million votes submitted by over 168,000 globe-trotting readers, the Wanderlust Awards are among the most respected in the travel industry. For Sri Lanka to top such a prestigious list speaks volumes about its enduring charm and world-class visitor experience.
 

A New Chapter for Sri Lankan Tourism

This milestone signals a bright new chapter for Sri Lanka’s tourism industry. From world heritage sites to wellness retreats, culinary tours to conservation experiences, the island continues to expand and elevate what it offers to travellers. With global recognition now in hand, more visitors are expected to explore Sri Lanka’s wonders in the months and years to come.

Whether it's your first time or a return to a beloved destination, now is the perfect moment to see why the world is falling in love with Sri Lanka all over again.
 

Sri Lanka Convention Bureau

Address: 78, Galle Road, Colombo 03
Phone: (+94) 114 865 050; (+94) 112 440 002
Email: mktslcb@srilanka.travel

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

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