ITB Asia 2025 Conference Unites Leaders to Redefine Tourism

ITB Asia 2025 Conference

Shaping the Future of Global Travel and Tourism

The ITB Asia 2025 Conference is set to transform Singapore into the epicentre of global tourism innovation from 15 – 17 October 2025. Taking place at the Sands Expo & Convention Centre, this flagship event will bring together world-leading organisations such as Frasers Hospitality, Jack Morton Worldwide, and the World Travel & Tourism Council (WTTC) under the theme “Future Forward: Transforming Travel & Tourism in a Changing World.”

Organised by Messe Berlin Asia Pacific, the conference will run parallel with ITB Asia, MICE Show Asia, and Travel Tech Asia, offering three days of expert insights across specialised stages focusing on technology, sustainability, MICE innovation, and the evolving traveller experience.

Global Leaders Driving the Conversation

Opening keynote speaker Michael Shoory, Head of APAC Tourism Analysis at Tourism Economics, will present a data-driven outlook on APAC travel trends, while Nick Lim, CEO (Asia) of The Travel Corporation, will share perspectives on evolving traveller demands and cultural shifts reshaping Asia’s tourism industry.

Senior executives from WTTC, Bloomberg, Collinson International, Frasers Hospitality, and more will explore topics ranging from economic drivers of growth to the balance between technology and human connection in hospitality.

Innovation Across Three Stages

The Knowledge Theatre will feature sessions on sustainability, evolving traveller preferences, and hospitality innovations. Highlights include Sarah Wang of WTTC on Asia’s travel growth opportunities and Todd Handcock from Collinson International on the role of travel in enhancing customer happiness and loyalty.

At the MICE Show Asia Theatre, experts will showcase the future of corporate events and meetings. Presentations by Jack Morton Worldwide and ATPI will reveal how immersive experiences, smart technology, and purposeful networking are reshaping the business events landscape.

The Travel Tech Asia Theatre will focus on game-changing technologies. Speakers from KAYAK, D-EDGE Hospitality Solutions, and 1982 Ventures will discuss generative AI, venture capital investment in travel tech, and hospitality ecosystem connectivity.

Partnerships Powering Industry Insights

The conference is backed by strategic partners including the Adventure Travel Trade Association (ATTA), Global MICE Collaborative, Global Sustainable Tourism Council (GSTC), STR, Tourism Economics, and new entrants such as Uncommon Conferences and the World Research Travel Organisation (WRTO). These partners will lead specialised sessions on sustainability, market intelligence, adventure travel, and educational tourism trends shaping the future of the industry.

Registration and Media Accreditation

Trade visitor passes with Early Bird rates are now available at itb-asia.com, providing access to all conference sessions and exhibitions. Media professionals can apply for accreditation online by 13 October 2025 at 12:00 pm GMT +8. On-site media registration will not be available.

For full conference details, speaker lists, and registration information, visit itb-asia.com or email media@itb-asia.com.

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