Snow Meets Innovation: Countdown Begins for SIA On-Snow & First Look

SIA On-Snow & First Look

Gear Up for Two Days on the Cutting Edge

Mount Buller is set to host Australia’s premier alpine trade preview when the 2025 SIA On-Snow & First Look event returns on August 26–27. With fresh snowfall blanketing the slopes and anticipation building, this exclusive gathering offers SIA Members a rare chance to experience next season’s equipment and snow tech before it officially hits the market.

A First Glimpse of the Future

The On-Snow & First Look event is more than just a demo day. It's where the future of skiing and snowboarding begins to take shape. From skis and snowboards to boots, bindings, apparel, and accessories, attendees can test-drive the innovations that will define the 2026 snow season. Hosted in a live alpine environment, the event ensures product insights are as real as the terrain underfoot.

The Industry Comes Together at Buller

Trade professionals from across the country will converge on Mount Buller for this focused two-day gathering. It’s a rare chance to connect with peers, chat directly with brand reps, and gather valuable insights that feed into next year’s retail and rental decisions. With the 2025 SIA Trade & Outdoor Show scheduled for October in Canberra, this August event is the ideal starting point for a season of informed buying and smarter selling.

Strictly for SIA Members and Trade Professionals

SIA On-Snow & First Look

Attendance at SIA On-Snow & First Look is limited to SIA Member businesses and verified trade professionals. The closed format ensures a focused environment where attendees can engage directly with product designers, distributors, and industry leaders without the distraction of general public crowds. It’s an event built for meaningful interaction, professional development, and getting a jump on what’s next.

Snow, Networking, and Next-Gen Tech

With Mount Buller in prime condition and the season delivering some of the best snow to date, this year’s event promises to be as memorable as it is informative. Whether you’re fine-tuning your product selection or exploring emerging trends, the 2025 SIA On-Snow & First Look is your front-row seat to the future of snow.

Snow Industry Association of Australia (SIA)

For registration and membership enquiries, contact:
Email: info@siaaustralia.com.au
Website: https://www.siaaustralia.com.au

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