The Holiday and Travel Magazine

Exciting News! The readership of this Magazine has recently passed 8 million. An innovative new way of promoting tourism in the Hunter Valley region of New South Wales in Australia, selected Australian cities and featured overseas countries. Featuring MICE and Corporate Travel news, destinations, hotels, musicals and events. On the right hand side of the page you will find an index of articles by date, by world location, and by popularity. Happy reading!

Saturday, 28 June 2025

Rendez-Vous Canada 2025: Where the World Meets Canadian Tourism

Rendez-vous Canada 2025

Rendez-vous Canada 2025 wrapped up in grand style, shining a global spotlight on Canada’s diverse and dynamic tourism industry. Held in Winnipeg, this year’s event brought together an impressive mix of international buyers, Canadian tourism businesses, and media from around the world, reaffirming Canada’s place as a must-visit destination on the global travel stage.

Global Attendance and Local Impact

With more than 400 buyers representing 22 international markets and over 800 sellers from 500 Canadian tourism organizations, RVC 2025 exceeded expectations. The event facilitated over 50,000 pre-scheduled appointments between buyers and sellers, driving future tourism business across every province and territory. From small Indigenous-owned tourism enterprises to established national brands, the diverse representation showcased the full breadth of what Canada has to offer.

The Honourable Nellie Kennedy, Manitoba’s Minister for Sport, Culture, Heritage and Tourism, acknowledged the economic and cultural importance of RVC in a formal address to the Manitoba Legislature, highlighting the significant contribution of tourism to the province’s economy.

Media Recognition on a Global Scale

RVC 2025 wasn’t just a meeting of industry professionals — it was a major media event. Coverage from CTV News, Radio Canada, Canadian Travel Press, CBC Radio One, and Global News helped amplify the far-reaching influence of RVC to international audiences. Travel journalists and influencers from around the globe shared the sights, stories and voices of Winnipeg, providing invaluable exposure to Canada’s tourism strengths.

Canada, Naturally: A New National Brand

A highlight of RVC 2025 was Destination Canada’s unveiling of its new brand campaign, Canada, naturally. The campaign presents a refreshed vision for Canadian tourism—one that celebrates authentic, everyday moments in Canada’s vast natural settings. Filmed on 35mm to capture a documentary-style feel, the campaign emphasizes how natural beauty, kindness, and wonder are deeply ingrained in Canadian life.

This new identity aims to set Canada apart by focusing on meaningful, slower-paced experiences, whether it’s sharing a lakeside conversation, hiking beneath ancient trees, or simply enjoying a quiet sunrise in a small-town café. It's a shift from spectacle to sincerity—designed to resonate with travellers seeking connection, culture, and calm.

Looking Ahead to Toronto 2026

As the curtains close on this successful Winnipeg edition, the tourism industry already has its eyes on next year’s event. Toronto will host Rendez-vous Canada 2026, promising another powerful platform for building partnerships and promoting Canadian destinations.

In anticipation of RVC 2026, Destination Toronto has also announced the opening of new international offices in the U.K. and Germany. These offices will expand the city’s global tourism reach and help attract more international leisure and business travellers to Canada’s largest urban hub.

For more details and updates on Rendez-vous Canada, visit:
https://rendezvouscanada.travel

For more travel inspiration read the daily online "The Holiday and Travel Magazine"
https://theholidayandtravelmagazine.blogspot.com/