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Wednesday, 15 January 2025

Discover Australia’s Iconic Spread: The Cyril Callister Museum, Victoria

Cyril Callister Museum

Tucked away in the charming regional town of Beaufort, Victoria, the Cyril Callister Museum offers a unique tribute to one of Australia’s most iconic creations—Vegemite. Housed in a beautifully converted petrol station, this quirky museum celebrates the life and legacy of Cyril Callister, the brilliant mind behind the beloved spread that has been putting "a rose in every cheek" for generations.

A Journey Through Vegemite’s History

The museum, established by the Cyril Callister Foundation, is a treasure trove of fascinating stories and memorabilia. Visitors can explore the life of Cyril Callister, from his humble upbringing to his groundbreaking invention of Vegemite, a staple in Aussie households since 1923.

From vintage advertisements to production artifacts, the exhibits paint a vivid picture of how Vegemite became a symbol of Australian identity. You’ll also find displays that showcase Callister’s innovation and the enduring popularity of his creation.

Merch Heaven for Vegemite Fans

No visit to the Cyril Callister Museum is complete without a peek at its irresistible Vegemite-themed merchandise. Whether you're after a quirky T-shirt, retro glassware, or one of their coveted corduroy caps, the gift shop has something for every fan. For the true Vegemite enthusiast, it’s the perfect opportunity to take home a slice of Aussie culture.

Plan Your Visit

Address: 23 Neill Street, Beaufort, Victoria
Admission: Free (donations welcome)
Why Visit? To celebrate an Aussie legend, immerse yourself in Vegemite nostalgia, and pick up unique memorabilia.

Explore Regional Victoria

Located in the heart of Beaufort, the Cyril Callister Museum is a fantastic stop on a road trip through regional Victoria. While in town, take the opportunity to explore the area’s charming cafes, local art galleries, and stunning natural surroundings.

Don’t Miss Out!

Whether you’re a die-hard Vegemite lover or simply curious about one of Australia’s most famous culinary exports, the Cyril Callister Museum is a must-visit destination. This charming tribute to a national treasure is sure to leave you smiling—and perhaps craving some Vegemite on toast.

For more information, visit https://cyrilcallisterfoundation.org/museum/.