VisitScotland Celebrates with Julie the Cow in Winter Campaign

VisitScotland 

VisitScotland is ringing in the New Year with a heartwarming and moo-ving tribute to Scotland's beloved furry residents. Introducing Julie the Highland Coo (cow), the face of the destination's latest winter campaign aimed at attracting more visitors to the Scottish Highlands and beyond during the colder months. Julie, the charming Highland Coo, dons bespoke Scottish knitwear as she showcases the warmth, beauty, and hospitality of Scotland's winter wonderland, from snow-capped peaks to peaceful woodland walks.

Julie’s campaign kicks off from Newton Farm Holidays and Tours, highlighting Scotland’s seasonal appeal while encouraging travellers to enjoy the magic of a winter escape in one of the world’s most stunning destinations.

Winter Magic in Scotland: 6 Must-Do Activities

A winter trip to Scotland offers unforgettable experiences that can be found in few places on Earth. Whether you're an adrenaline junkie or seeking peace and serenity, Scotland has something special to offer:

1. Walk on the Wild Side
   Winter in Scotland is a fantastic time to witness the stunning wildlife that thrives in this rugged landscape. From spotting orcas in Shetland to magical mountain hares against the snowy backdrop of the Cairngorms, Scotland's winter wildlife is sure to impress. Birdwatchers will delight in sightings of Whooper Swans, Shelduck, Greenshank, Merganser, Lapwing, and Oystercatcher, especially during winter walks around Scotland’s majestic lochs and woodlands.

2. Keep Mooo-ving
   Adventure lovers need not slow down during Scotland’s winter months. The country offers a range of thrilling winter sports across five ski resorts, year-round mountain biking trails, and the world’s first inland surf resort. No matter your adrenaline level, Scotland is the perfect destination to stay active and enjoy its rugged terrain.

3. Reach for the Stars
   Shorter daylight hours offer the perfect opportunity for stargazing, and Scotland’s low light pollution makes it one of the best places in the world to catch the spectacular Northern Lights. For the ultimate stargazing experience, you can stay in unique accommodations like lighthouse keeper cottages or castles with private beaches, all while marveling at the night skies.

4. Tune in to the Mooo-sic (and Relight Your Fire)
   Winter in Scotland is rich with cultural events, bringing vibrant music and traditional festivities to the heart of the country. Celtic Connections in Glasgow (16th January – 2nd February 2025) offers a chance to experience the best in folk, roots, and world music. The Up Helly Aa Fire Festivals in Shetland, which run from January to March, are a unique celebration of Viking heritage. In late January, Scots celebrate Burns Night, a celebration of the National Bard Robert Burns, where visitors can join in ceilidh dances to warm up and create unforgettable memories.

5. Enjoy Hearty Tummy-Warmers
   Scotland's winter cuisine is the perfect way to stay warm and indulge in comforting flavours. From haggis and porridge to whisky and Cullen skink (a creamy fish soup), the country’s hearty dishes are designed to keep you cosy. New eateries and distilleries are always emerging, such as Margo, a new Scottish seafood restaurant in Glasgow, and Edinburgh Gin’s new distillery which promises unforgettable tasting experiences. Scotland’s newest distillery in Shetland, The Lerwick Distillery, will also welcome visitors in 2025, bringing fresh whisky experiences to the far north.

6. Bring on the Heat
   Winter in Scotland is a time to unwind and recharge. The country is home to countless cosy cabins and properties with private hot tubs and saunas, perfect for those looking to relax after a day exploring the great outdoors. Whether nestled in the Highlands or overlooking a secluded loch, these winter retreats provide the ultimate way to slow down and embrace the serene beauty of Scotland's winter landscape.

Julie the Highland Coo: A Symbol of Scottish Warmth

Julie the Highland Coo is not just a charming mascot for the VisitScotland winter campaign; she represents the warmth and hospitality that define Scotland. As winter settles in, Julie invites travellers to embrace Scotland’s unique brand of comfort and charm, from its stunning landscapes to its vibrant culture and rich heritage.

Whether you’re seeking adventure, relaxation, or cultural enrichment, Scotland in winter offers something truly special. Julie’s campaign highlights the country's exceptional winter offerings, reminding us all that the new year is the perfect time to explore Scotland’s natural beauty, history, and heartwarming traditions.

So, moo-ve over to Scotland this winter and let Julie the Highland Coo lead you to an unforgettable experience! 

Website: https://www.visitscotland.com/