Vietnam’s Cultural Industry: Poised for a Bright Future

Concert Anh trai say hi in Hanoi. Photo: TITC

Vietnam’s cultural and entertainment industry has seen remarkable growth in 2024, marked by a series of standout events and productions that have captivated audiences and generated significant revenue. This progress highlights the industry’s potential as a dynamic force driving economic growth and elevating Vietnamese culture on the global stage.

A Vibrant Music Scene

The music industry has experienced unprecedented success with large-scale concerts like "Anh Trai Say Hi" and "Anh Trai Vuot Ngan Chong Gai", which have become cultural phenomena. Held in major cities such as Hanoi and Ho Chi Minh City, these events featured:

• Famous Artists: Leading names in Vietnam’s music scene drew tens of thousands of attendees.
• Grand Production: Stunning stage designs and state-of-the-art technology created unforgettable experiences.
• Significant Revenue: The concert series collectively brought in hundreds of billions of VND, showcasing the commercial viability of Vietnam’s music industry.

These achievements demonstrate the growing appetite for high-quality live entertainment, which fosters community spirit and positions Vietnam as a vibrant cultural hub.

Reality TV: Captivating Audiences

Reality television has emerged as a key player in Vietnam’s entertainment landscape. Season 2 of "Chi Dep Dap Gio" built on the success of its predecessor, captivating viewers with its engaging script and creative production. The show’s popularity highlights the potential of reality TV to connect with audiences and generate buzz for the industry.

A Cinematic Renaissance

Vietnamese cinema had an exceptional year in 2024, with several blockbuster films achieving both domestic and international acclaim:

• "Mai" by Tran Thanh: A landmark production earning over 520 billion VND domestically and over USD 1 million internationally, breaking records and showcasing the global appeal of Vietnamese storytelling.
• "Lat Mat 7: Mot Dieu Uoc" by Ly Hai: Grossing 482.5 billion VND, this film became the second-highest-grossing Vietnamese movie in history. Its release in 12 countries reflects the growing international recognition of Vietnamese cinema.
• "Dao, Pho and Piano" by Phi Tien Son: Commissioned by the Ministry of Culture, this state-funded film resonated with audiences, earning 22 billion VND and gaining selection for the 2025 Oscars preliminary round.

These successes highlight the diversity of Vietnam’s film industry, which encompasses both private-sector innovation and state-supported artistry.

Looking Ahead

The achievements of 2024 set a strong foundation for the future of Vietnam’s cultural industry. Music, film, and television are not only generating significant revenue but also strengthening Vietnam’s cultural identity and global presence.

Key factors driving this growth include:

• Technological Innovation: High-quality production values and cutting-edge technology enhance the appeal of concerts, films, and TV shows.
• Global Reach: Vietnamese films are breaking into international markets, opening new doors for cultural exchange.
• Audience Engagement: The success of reality TV and concerts shows a deep connection with local audiences, while also attracting international attention.

As Vietnam continues to invest in its cultural industries, it is poised to become a leading player in Asia’s entertainment landscape. For travelers and culture enthusiasts, the country offers an unparalleled mix of modern creativity and traditional charm, making it a must-visit destination for unforgettable cultural experiences.