Discover the AIME Ideas Academy 2025 – A Movement to Shape the Future of Events

The Asia Pacific Incentives and Meetings Event (AIME) 2025 is set to host the AIME Ideas Academy presented by Spice, an innovative and immersive two-day program designed to empower business event professionals. Taking place on February 11 and 12 at the Melbourne Convention and Exhibition Centre (MCEC), the academy promises to deliver invaluable insights, practical strategies, and inspiration to shape the future of the events industry.

An All-Encompassing Learning Experience

The AIME Ideas Academy features a comprehensive lineup of panel discussions, hands-on workshops, and live podcasts, with topics ranging from event design and planning to cutting-edge AI innovations and leadership development. Entry is free, offering a golden opportunity for attendees to learn from industry leaders and experts without cost barriers.

Key Categories and Session Highlights

Event Design & Planning

Dive into the art and science of creating memorable events with sessions including:

• Proven principles for successful event coordination
• Planning memorable events on a budget
• Trends in event design for 2025

Leadership & Business Insights

Gain strategies to thrive in an ever-changing landscape:

• Timeless business truths and survival strategies
• Building a thriving culture for your events business
• Championing a thriving business events industry

Marketing & Social Media

Maximise your event’s reach with actionable marketing advice:

• Best practices to amplify your event marketing
• Strategies for creating share-worthy event experiences

AI & Innovation

Discover how technology is transforming the industry:

• Unleashing human potential with AI in the workplace
• The power of generative AI in business events

Live Podcast Experience

End each day with “An Eventful Life Podcast” live on stage, hosted by industry veterans Shane Buzza and Brad Cocks. This engaging session will feature surprise guests and lighthearted yet insightful conversations with global event leaders.

Esteemed Speakers to Inspire and Educate

The Ideas Academy will host a stellar lineup of speakers, including:

• Emma Bowyer, Owner & CEO, ICMS Australia
• Nicole Walker, Managing Director, Arinex
• Gavin Dennett, Editor, Spice
• Melissa Brown, CEO, Australian Business Events Association
• Robin Mack, Executive General Manager, Business Events Australia
• Natalie O’Brien AM, CEO, Melbourne Convention and Exhibition Centre
• Julia Swanson, CEO, Melbourne Convention Bureau
• And many more influential voices from across the industry.

Why You Should Attend

The AIME Ideas Academy isn’t just another event—it’s a movement to redefine the future of the business events industry. Attendees will gain tools, insights, and connections to thrive in their professional journeys, ensuring they remain at the forefront of innovation and excellence.

With free entry, this is an unmissable opportunity to connect with peers, share knowledge, and build better events together.

Event Details

When: February 11–12, 2025
Where: Melbourne Convention and Exhibition Centre (MCEC)
Cost: Free Entry

Register here to secure your spot and explore the full program.

Let’s shape the future of events, together. See you at the AIME Ideas Academy!