Arriving Expected: TFE's Australian Hospitality Brand, A by Adina, to Debut in Europe in 2025 22 May 2024

TFE Hotels CEO, Antony Ritch

Three years after TFE’s homegrown A by Adina made its debut in Australia, TFE Hotels has announced the premium brand will head offshore with the opening of A by Adina Vienna Danube in Austria in 2025. The international announcement comes as TFE’s Joint Venture Partner, TOGA Group, marks another A by Adina milestone closer to home, with NSW Government approval now confirmed for construction to commence on the 204-key A by Adina Sydney Central, which is part of Australia’s biggest innovation district, Tech Central.

TFE Hotels CEO, Antony Ritch, said the A by Adina brand would be moving into a riverfront precinct that was setting new standards for premium apartment-style accommodation in Vienna.

The flagship A by Adina Vienna Danube Hotel will offer premium apartments within the award-winning DANUBEFLATS tower, with 108 apartments ranging from 23 square metres (studio) to 64 square metres (two-bedroom), as well as beautiful bar, cocktail lounge and restaurant with a terrace overlooking to the Danube River.

The hotel will also operate a fourth-floor wellness area that will include a gym, Pilates/yoga room, two saunas, quiet room, wellness bar, as well as a panoramic infinity pool (that’s heated for year-round use).

“From our initial launch in Australia in 2021, we have always envisioned and planned to introduce this premium hotel living brand into new markets, so a move into Europe was the natural next step for us,” Ritch said.

For their European debut, A by Adina has chosen a sensational location on the banks of the Danube River and a residence inside Austria’s tallest and most prestigious residential tower. Local Owner/Developers S+B Gruppe and Soravia, together with innovative hospitality concept creators - BWM Designers & Architects, are delivering to the highest standards of architecture and design.

“Whilst our A by Adina Sydney guests are wowed by the Sky Lobby and the spectacular views from Dean & Nancy on 22 over Sydney’s CBD, guests to A by Adina Vienna Danube will naturally gravitate to the spectacular infinity pool, overlooking the Danube River across to St. Franziskus Church in Vienna’s old town,” Ritch said.

Adina Europe’s Chief Executive Officer, Asli Kutlucan, said A by Adina Vienna would build on the solid foundations that TFE Hotels and the Adina brand had already established as a leading apartment-style hotel provider in Europe.

“Adina Hotels was the very first Australian hotel brand to enter the European Market, some 15 years ago,” Asli said. “So, it’s exciting to see the elevation of this brand – a sort of ‘sophisticated coming of age’ if you will – with the launch of A by Adina into Europe.”

A by Adina is a premium brand that’s designed to appeal to confident travellers who appreciate detail and design.

“When you step inside an A by Adina, you’ll find that perfectly suited balance between a hotel and a private apartment in the city,” she said. “We want the entire experience at A by Adina Vienna Danube to be understated, but impactful.”

For Asli, the hotel’s location, in modern Vienna - just minutes by underground train to the historical heart, recreational parks and facilities, and Vienna’s largest shopping centre - is a standout.

“Vienna is a city filled with rich history, a treasure-trove of iconic museums, galleries, and a vibrant cultural scene that attracts more than four-million visitors per annum. It’s no wonder the city has been named the World’s most liveable city many times over,” she said. “ And we are very much looking forward to welcoming A by Adina guests to the City of Dreams in 2025.”