MCEC exceeds expectations in 2022-23 as business bounces back

 MCEC

In 2022-23, the first full year of operation since the pandemic, MCEC exceeded expectations, hosting 694 events, welcoming more than 2.6 million visitors and generating $805 million in economic impact for Victoria.

As highlighted in its 2022-23 Annual Report, tabled by Minister for Tourism, Sport and Major Events Steve Dimopoulos, MCEC experienced a faster than expected business recovery.

Twenty-one international, 70 national and 124 local meetings, conferences and exhibitions were hosted during the year as well as 79 concerts and ticketed events. These were a diverse mix, from a Business Leaders lunch with President Obama, Global Botanic Gardens Congress and International Air Transport Association through to THE LUME Melbourne’s Monet & Friends experience, Gift Fairs and Bluesfest.

May 2023 was the biggest month in MCEC’s history, with 89,000 visitors coming through the doors to attend 76 events. The major May drawcards were Spineweek, Australian Manufacturing Week, The Good Food & Wine Show and the Rotary International Convention.

MCEC was also proud to sponsor over $2.2 million of in-kind value for community organisations. This included hosting the Good Friday Appeal Kids Day Out for the ninth year, raising a record-breaking $23 million for the Royal Children’s Hospital.

MCEC’s Club Melbourne Ambassadors, in collaboration with the Melbourne Convention Bureau, continued to promote Melbourne and secure major international conferences for the centre. MCEC established formal partnerships with the Victorian Tourism and Industry Council to collaborate on opportunities to support the tourism and business events sector, and with The Startup Network to help shape the MCEC customer experience.

Sustainability remained a focus as MCEC launched a reusable cup program that will save over 1.3 million disposable cups each year and help achieve the goal of eliminating single-use plastic and diverting 90 per cent of our waste from landfill by 2025.

For all the details on MCEC’s achievements in 2022-23, see our annual report.

Quote attributable to Minister for Tourism, Sport and Major Events Steve Dimopoulos “We’re proud to work with the Melbourne Convention and Exhibition Centre to help boost our city’s visitor economy and support thousands of jobs.

“MCEC is a key event destination that helps keep our hotels full and our restaurants buzzing. I congratulate everyone at MCEC for a fantastic year, including the record number of visitors coming through their doors in May this year.”

Quote attributable to MCEC Chief Executive, to Natalie O’Brien AM “As demand for in-person events returned stronger than expected, MCEC was able to once again welcome events from across the nation and the globe and contribute to the Victorian economy. We’re proud of the MCEC team and our partners, who delivered extraordinary events and exceptional customer experiences throughout the year.”
* Maddison Devoy mdevoy@mcec.com.au