Sunday 24 September 2023

Only 3% of Aussies taking advantage of cheapest week of summer holidays to travel*

According to Skyscanner’s latest research, in association with OnePoll, 61% of Aussies are planning to get away this summer, but almost two thirds (64%) have yet to book their summer getaway. Whilst three quarters (74%) of Aussies share that they feel confident that they know how to find the best holiday deals, Skyscanner data shows that only 3% of Australian-based searches are for the cheapest week of the summer holidays.

In response, global travel marketplace Skyscanner has launched its Savings Generator tool in Australia to help travellers save big this summer.**

Whether you’ve yet to book your trip or are tempted to book another holiday this summer (53% of Aussies that have booked are tempted if the price is right!), Skyscanner’s Savings Generator is on hand to find you the cheapest week of the summer to travel to a selection of the most popular routes from Australia including Indonesia, Thailand and Vietnam.

The world’s leading flight metasearch currently searches over 80 billion prices every single day, so Skyscanner’s experts have crunched the numbers to share some simple dos and don’ts for grabbing the best bargain this summer:

1. Travel the last week of January/ the school holidays (20-26 January) instead of 16-22 December/ the first week of school holidays and save 32% 

Despite 38% of Aussies sharing that they know that there are cheaper weeks of the summer holidays to travel, Skyscanner can reveal that only 3% of Australian-based searches are for the cheapest week of the summer.

According to our data, the first week of the school holidays are by far the most popular weeks to head away this summer, however, this is in fact the most expensive time to travel.

Skyscanner’s data shows that on average travellers can save 32% by travelling the last week versus the first week of the school summer holidays, meaning an average saving of up to $1,220 for a family of four!

2. Want to save big this summer? Travel on a Tuesday most of the time!

Travellers who are flexible and can fly on less popular days of the week can save up to 18% on the cost of their flights this December and January according to Skyscanner’s Savings Generator. An added bonus? The airports are likely to be less crowded too! As 83% of Aussies share they would be willing to change the day and/ or week of their summer holidays to save this year, it really pays to do your research by using Skyscanner’s Whole Month view. For instance, based on Skyscanner’s Savings Generator, flying to Indonesia on a Tuesday, instead of a Thursday, means a family of four can save up to $1,117 on average for their return travel this December and January.

3. There are still cheap deals – just search EVERYWHERE for the best prices 

Aussies yet to book their summer trip estimate flights will cost $1,056 per person on average, according to our latest research, however Skyscanner can reveal deals to holiday favourites including to Auckland New Zealand from $314 return, Kuala Lumpa Malaysia from $240 return, and Dili Timor-Leste from $601 return this December.*** Let Skyscanner’s algorithm find the cheapest deal for you – just type in ‘Everywhere’ with your travel dates!

4. Each state can bag big bargains by being flexible with dates

Make the most of different school holiday dates and, for example, take the quick trip to Bali from Adelaide for $374 per person to save for a family of four on return flights from 20th – 26th January, the cheapest dates within the school holidays (Adelaide – $374 per person versus Sydney – $849 per person).

Commenting on the findings, Skyscanner’s Travel Trends and Destination Expert Jarrod Kris says:
“We know how much Aussies look forward to and research their summer holiday break – this year more so than any! It’s therefore our duty to analyse all the data we have access to and share this insight via our Savings Generator, updated for Summer 2023 so Aussie travellers know how to make their money go further this summer.

“Our research shows that over 42% of Aussies make sacrifices, including fewer meals out and less takeaways and coffees, in order to save for their summer holidays. We’re aware that the summer holidays can be a costly time to travel, so we’ve updated our Savings Generator to help Aussie travellers easily see how to get away within budget this summer.

“There’s so much money to be saved if consumers compare their travel options, so we’re building the tools for travellers to do this quickly and easily. We encourage all travellers to take note of our savvy tips and utilise the tools on our site like our Calendar View and Everywhere search feature to save big this summer.”

*Searches made on Skyscanner between 1 January 2023 and 15 August 2023 for return travel from Australia during December 2023 and January 2024 **OnePoll research conducted August 2023 with 2,000 AU respondents ***Live Skyscanner prices, correct 30th August and subject to change
* Anya Mitchell Account Manager, anya.mitchell@dentsu.com

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