Destination Canada Launches New Tourism Corridor Strategy to Accelerate Intentional Destination Development

Destination Canada launches a new pilot project, the Tourism Corridor Strategy Program, which aims to accelerate the intentional development of tourism corridors or clusters of tourism assets across Canada. In partnership with a variety of stakeholders across provincial and territorial boundaries, this first of a kind initiative will benefit not only the communities and destinations involved but will also bolster Canada’s competitiveness by giving visitors more reasons to travel to new regions across Canada.

Following a comprehensive review process, Destination Canada has selected three high-potential tourism corridors to support for 2023. The selected projects include:

Atlantic Canada UNESCO Tourism Corridor: Brings together the Canadian Commission for UNESCO, Fundy Biosphere Region, New Brunswick, Nova Scotia, Newfoundland and Labrador and Parks Canada to convene diverse stakeholders, foster innovation, and identify a common vision for the future where humans and the environment connect and thrive. Atlantic Canada hosts 13 UNESCO-designated sites that form a network of unique landscapes, rich cultural history and diverse offerings. 

Sustainable Journey from Prairies to Pacific: Leverages Highway 3 which is a key interprovincial corridor linking the large urban hubs of Southern Alberta and British Columbia’s lower mainland. This corridor will integrate the existing key strategies and experience themes in Alberta and British Columbia to produce a collection of potential investment opportunities, as well as infrastructure enhancements to grow demand and manage visitation in the long-term. 

Northern Indigenous Tourism Lodge Network: Engages First Nations communities on the concept of an Indigenous Tourism Lodge Network throughout the Yukon, western Northwest Territories and Northern BC. This project will determine interest and readiness to develop small-scale, Indigenous-owned tourism lodges as one way to respond to the strong demand for authentic Indigenous tourism experiences and products.

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*Source: Destination Canada