There will be 36,000 vouchers available for visitors to Brisbane and the Whitsundays, potentially driving about $25 million in visitor spend for the state’s tourism industry.
The successful Cairns Holiday Dollars campaign, launched last month, saw more than 106,000 people flock to register for a voucher, with overwhelmingly positive feedback from operators who’ve already hosted hundreds of visitors through the voucher program.
For the Brisbane region, there will be 30,000 vouchers worth $100 each for Queenslanders to have a city escape or staycation – staying in Brisbane’s wide range of new and well-known hotels and enjoying tourism experiences like climbing the Story Bridge, connecting with Indigenous culture or getting out to the Scenic Rim or Moreton Bay.
In the Whitsundays, the campaign will target people already holidaying in the region. There will be 6,000 vouchers for visitors worth $200 to spend on tourism experiences like Great Barrier Reef tours, trips to Whitehaven Beach, scenic flights and wildlife experiences.
Plans are also under way to extend the program to the Gold Coast.
The Queensland Government, together with Regional Tourism Organisations around the state, is giving Queenslanders the opportunity to explore their incredible backyard with a series of ‘Holiday Dollars’ travel vouchers to spend on tourism experiences and help boost visitor economies around the state.
The Holiday Dollars program was launched in Cairns & Great Barrier Reef in March 2021, and now extends to Brisbane and the Whitsundays. There are also plans to extend the program to the Gold Coast. The program has been designed to support those regions most impacted by the loss of international visitors.
Tourism operators in these destinations are encouraged to get involved in this major tourism campaign. Click on your region for more information.
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