Thursday 29 April 2021

Cheese in the shape of a bread

Piemonte
Cheese, cheese, and more cheese!!

Italy is the land of cheese, but that’s not all, like France it is a land of fine wine and fine food too. No matter how you slice it, love is present in the creation of the best cheese you’ve ever tasted.

I know that for some, their appreciation of cheese ends with the fact that it is sliced in the shape of their favorite bread and fits nicely between two pieces of the same. Unless it came pre-sliced, they don't know how it can be parted. There is so much technique in doing that, it is almost like glass for wine, if you want to taste it with all of the aroma and flavor, you need the right glass. Oh, and if you happen to know the producer, then it tastes even better!

I know that my mom thinks that the olive oil that she gets from Sicily is the best she ever tasted, but this is only lately because she got to know the producer who took her on a tour of his village. And this made her fall in love with the fact that his hospitality and stories made his food even tastier and more appreciated than ever. Until you explore it personally and experience what I am describing, you really won't fully comprehend the impact this can have.

I even remember watching a video from a wine producer in Piemonte and he said on it...wine tastes better with a story and for sure friends, I would add.

This week we traveled through many cities because of the TA appointment, a virtual trade show organized by two wonderful women and a kind gentleman, who during the pandemic, came up with the idea of showcasing smaller tour operators and DMC's to the B2B public for the use of their clients.

Most times, we stop at the first bottle we find at the store or the first cheese label that looks affordable, or the food everybody knows. But we forget that sometimes, the least shiny object may be the one that provides the best experience. Research is needed to find the best-suited emotional item for us and the least expected connection usually creates the most memorable experience in the moment.

These women realized that there are so many driven "Amazon products" in the world that the smaller and maybe most suitable products are available if we are just open to trying the "stories" more than the brand names that everybody knows. And when we realized that the brand names are not one-size-fits-all, then the best olive oils, cheeses and wines, do come in different sizes, looks, and identities that make us love the "finds" of life and make us want to search more and more for the stories behind the products.

Website: www.theholidayandtravelmagazine.blogspot.com.au

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