Saturday, 3 April 2021

NEW EVENT SYDNEY SOLSTICE TO SPARK CITY CELEBRATION THIS WINTER

The NSW Government is offering Sydney’s restaurants, bars, entertainment venues, promoters and cultural institutions a package of financial and promotional support to create unique experiences for residents and visitors as part of a new winter event called Sydney Solstice.

A compelling new initiative, developed by Destination NSW, Sydney Solstice will present 10 days of food, beverages, music and arts events in four Sydney precincts from 8 to 20 June.

Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres invited venues, chefs, artists, musicians, event producers and curators to come up with creative ways to showcase Sydney’s innovation, diversity and vibrant culture.

“We want businesses and creatives to collaborate with industry partners to realise bold, unexpected, high-profile featured events and benefit from direct NSW Government support, and smaller events will be promoted through the Sydney Solstice event campaign.

“We have all worked hard to keep Sydney safe and open for business, so let’s enjoy our city and invite others to share in our world-class live music and performance, culinary experiences, local art, comedy and immersive workshops,” Mr Ayres said.

The four Sydney precincts to be activated by Sydney Solstice are the Central Business District, Darling Harbour and surrounds, Oxford Street and surrounds, and Newtown and surrounds.

Expressions of interest are now open for industry to get involved in the event across two tiers:
  • Featured events: Original concept, collaborative events that bring together the best in hospitality, music, arts and culture. Events can be held in a fixed venue and should have a total capacity of 2000+ patrons (can be held across multiple sessions). Successful applicants will receive funding to support event delivery
  • Umbrella events: Special offers, unique in-venue programming or one-off local events that encourage guests to enjoy food and culture together. Successful applicants will benefit from Destination NSW’s integrated domestic promotional program for Sydney Solstice and leveraging the Sydney Love It Like You Mean It platform. Sydney Solstice will be promoted holistically in NSW, Victoria, ACT, and Queensland, linking to the event website where all participating venues will be featured. An industry toolkit with logos, creative assets and messaging will be available to support venues in promoting their involvement.

All events must comply with the NSW Government’s COVID-safety guidelines and requirements.

Venues, artists, creatives and brands are encouraged to review the Expression of Interest guidelines and submit a proposal by Friday 9 April 2021.
 
To submit an expression of interest or to sign up for more information about the program as it is announced, visit www.sydneysolstice.com

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