Vietnam to rebrand cultural tourism to earn revenue of US$130bil by 2030

Cultural tourism is hoped to account for 20-25 per cent of Vietnam’s total revenue of about US$130 billion from tourism by 2030, according to a project to build a national brand for cultural tourism that was recently approved by the Ministry of Culture, Sports and Tourism.

This is considered a step to concretise the development strategy of cultural industries and the Vietnamese tourism development strategy through the promotion of national cultural identity.

The project also aims to identify Vietnamese cultural tourism brands, focusing on heritage and culinary values, thereby forming a system of typical destinations and tourism products with high quality.

To accomplish this goal, activities will be prioritised by the tourism industry like promoting the brands of cultural tourism, focusing on building the brand identity in terms of heritage and cuisine, launching communication programmes and activities, and introducing the brands on domestic and international channels, at travel fairs and culture weeks.

According to Deputy Minister of Culture, Sports and Tourism, Nguyễn Văn Hùng, the tourism industry contributed more than 9.2 per cent to the country’s GDP and generated 2.9 million jobs in 2019.

The competitiveness of Vietnam’s tourism increased by 12 positions, from 75/141 in 2015 to 63/140 in 2019, according to the Travel & Tourism Competitiveness Report by the World Economic Forum.

The World Tourism Organisation ranked Vietnam sixth out of 10 countries with the fastest growth in tourism in the world.

As Vietnam has been voted Asia’s top tourist destination for two consecutive years, Asia’s top cultural destination, Asia’s top culinary destination, together with many other prestigious awards, the culture and tourism authority requested tourism management agencies and local People’s Committees support the development of heritage and culinary tourism.

Read the full article at The Star: https://www.thestar.com.my/aseanplus/aseanplus-news/2020/12/21/vietnam-to-rebrand-cultural-tourism-to-earn-revenue-of-us130bil-by-2030
Tags: cultural tourism, rebranding, Vietnam

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