WHAT'S NEXT: IMPLEMENTING THE NSW VISITOR ECONOMY STRATEGY 2030

The Visitor Economy Strategy 2030 is not only a roadmap to help the state recover following drought, bushfires and the pandemic, it is the blueprint to make NSW a global visitor economy powerhouse.

The new strategy will deliver economic prosperity, create new jobs and enhance the lifestyles of the people of NSW over three phases – Recovery to 2024, Momentum to 2026, and Accelerate to 2030.

Destination NSW will lead the implementation of the Visitor Economy Strategy 2030 in collaboration with other government agencies to align and coordinate resources and initiatives across the NSW Government. Deeper engagement with commercial partners and visitor economy stakeholders, at home and overseas, will help cement the state’s leading position in the Asia Pacific.

Five strategic pillars pave the way:

• The Road to Recovery includes a comprehensive program of marketing, business support and industry development to ensure NSW recovers quickly from the pandemic. The program will be implemented over two to three years, in-line with current industry projections
• A new destination brand framework will provide the foundation for the development of new brands for Sydney and NSW based on their individual and collective strengths
• There is a strong focus on working with the private sector to develop new products and experiences that showcase NSW’s strengths and competitive advantages and reinforce the Sydney and NSW brands
• A new events strategy will guide the NSW Government’s investment in events and venue programming to activate new cultural and sporting infrastructure, reinforce the brand and position Sydney and NSW as the events capital of the Asia Pacific
• A new Visitor Infrastructure Framework will provide a prioritisation method and Assessment Criteria to guide future NSW Government investments in infrastructure to support the visitor economy.

The strategy aligns with other key NSW Government initiatives including the NSW 2040 Economic Blueprint, Global NSW Strategy, the 20-Year Economic Vision for Regional NSW, 24-Hour Economy Strategy, NSW Infrastructure Strategy 2018-2038 and Future Transport Strategy 2056.

Read the full Visitor Economy Strategy 2030 here: www.destinationnsw.com.au/VES2030

Website: www.theholidayandtravelmagazine.blogspot.com.au

Destination NSW
https://www.destinationnsw.com.au/