LOVE NSW KEEPS SHINING, SHOWCASING THE STATE TO VISITORS

Destination NSW’s Love NSW campaign continues to create awareness and intent to plan a holiday in NSW among potential visitors through targeted publicity, marketing and social media activity in line with the latest health advice.

Destination NSW has adjusted its activity to ensure the state remains front of mind for intrastate travellers in particular, even though travel restrictions interstate required some campaign programs to be paused in recent weeks.

The agency's publicity team secured hero coverage of the Sapphire Coast recently including features in leading national travel publication Escape, The Daily Telegraph, and several travel trade publications.

This was supported by social media and radio advertising promoting last minute Australia Day getaways to the Sapphire Coast and Murray to NSW and ACT residents in close proximity to the regions.

Love NSW continues to promote the state’s unique and unexpected destinations to holidaymakers through VisitNSW social media channels (Instagram, Facebook, YouTube and Twitter) and advertising placements including print (Good Weekend) and billboards at Sydney Airport.

Hero media coverage has also showcased many different aspects of Sydney and NSW, including articles on six of Sydney’s best scenic walks (Traveller), the state’s best secret swim spots (Life Hacker), five reasons to visit Broken Hill (Escape) and an adventurer’s guide to the Central Coast (9Travel).

Website: www.theholidayandtravelmagazine.blogspot.com.au

Destination NSW
https://www.destinationnsw.com.au/