Australian lifestyle brand Country Road has released its spring campaign, Regeneration, championing the local heroes and against the backdrop of NSW bushfire-affected community Glen Alice.
The launch film reflects the regeneration of the land and of the people who lived in Glen Alice, at the base of the Blue Mountains in Capertree Valley.
Country Road states the campaign was a moment to reconnect with the inspiring people and resilient landscapes of the place Australia calls home.
The spring collection features natural fibres, which creative director Kai Tunley said perfectly aligned with the stories Country Road wanted to tell: “It’s important to use our brand to tell real stories with real people.”
Those featured in the campaign are captain of the Capertree Fire Brigade Steve Dalli, traditional land owner and artist Peter Swain, and Terrie Wallace, who led a group of volunteers in cooking meals for RFS firefighters.
Destination NSW
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