Tuesday 27 August 2019

Japanese Tourists Visit Canada

Japanese travellers indicate that travel guidebooks, TV programs and travel agent brochures are more influential in destination selection than word-of-mouth recommendations. This is unique to the Japanese market.

Canada welcomed just over 251,000 Japanese travellers in 2018. On average, Japanese visitors spend about $1,800 per trip to Canada, staying for around 14 nights.

Japanese leisure travellers are most interested in visiting Canada between July and August (30% of travellers) and September-October (28%).

Japanese leisure travellers are most interested in participating in nature-based experiences – seeing mountains or waterfalls, witnessing the northern lights, visiting nature parks and immersing themselves in the fall colours. City, culinary and historical themes are also popular to combine with nature-based experiences.

44% of recent Japanese leisure travellers to Canada booked their entire trip as part of an organized group travel package via a travel agent or tour operator.

Overnight arrivals from Japan were up by 2% in May 2019. The growth of arrivals in April and May led to the first increase in year-to-date arrivals from Japan in 2019.

www.destinationcanada.com

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