South Korean Tourists visit Canada

South Koreans are more likely than other markets to indicate that TV programs and blogs influenced them to book past trips. These channels, along with inspiring advocacy from friends/family, can help build Canada’s travel brand in the South Korean market.

Canada welcomed 246,000 visitors from South Korea in 2018, short of the record levels seen in 2017. However, South Korean travellers on average stayed longer (17 days) and spent more ($1,750) on their trips to Canada in 2018.

Korean leisure travellers are interested in a combination of city and nature-based experiences, including seeing natural attractions, trying local food and drink, going on culinary tours, spa and wellness centres, historical sites and art galleries & museums.

More than half (56%) of South Korean leisure travellers booked an organized group travel package on their most recent trip to Canada, predominantly via travel agents or tour operators online.

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