German Tourists Visit Canada

60% of German travellers consulted a travel agent/tour operator when planning or booking a long-haul trip, a significant increase from 2017. Germany is the only market to see an increase in travel trade use year-over-year.

Annual arrivals from Germany reached 406,000 in 2018, just surpassing 2017 levels (+1%), making it the best year for German arrivals to Canada since the peak in 1996.

With an average spend of over $1,700 per trip, German travellers spend more than any of our other European markets. On average, they stay an estimated 15 days in Canada.

Both interest and actual travel to Canada were highest among German leisure travellers between May and October in 2018.

Top experiences German leisure travellers desire while on holiday include sampling local food and drink, summer and fall outdoor experiences, exploring Indigenous culture, city tours and exploring places other tourists won’t go.

The majority of German leisure travellers on their most recent trip to Canada (60%) did not travel in an organized group travel package.

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