Sunday 19 August 2018

From the White House to your House – President Clinton’s events director leads the ultimate events industry conference

Drawing on her experience, Laura Schwartz, will share her years of lessons learnt, delving into how cultural sensitivities, cross-border politics and conflicting stakeholder interests impact the design of an event. She'll share her ‘insider tricks’ from leading the Presidential Inauguration, state dinners, press conferences, NATO’s 50th anniversary and more.

Australia's ultimate events industry conference, The Business of Events, will present a line-up of industry heavyweights that will offer senior executives of the events industry a wealth of strategic business advice that addresses global trends and market opportunities. You'll be able toidentify new business opportunities, understand the growth plans of major events and what this means for your business and learn how to capitalise on government strategies to attract international events.

The Business of Events has been capped at a small number of attendees to ensure an intimate learning experience. Early rate registration is now open - secure your place today.

WHY YOU CAN'T MISS THIS
  • Understand sector growth and change: Get the big picture and understand how this affects your position and organisation
  • Identify market opportunities: Hear the growth plans for major events and the potential this has to win business
  • Insight into international markets:Gain vital learnings from the global event marketplace and apply them to meet and exceed your target
  • Reinvigorate the event experience:Become a master in event technology, entertainment and design to make your event the one everyone talks about 
  • Data-driven operations: Understand data analytics to drive sales, marketing and operational growth
  • Inter-industry collaboration:Exchange knowledge and ideas with senior professionals
  • Future-proof your operations: Gain insights into the latest findings in travel, tourism, security, aviation and more
  • Create resilient teams: Take away strategies to enhance your team’s productivity and performance to develop a customer-centric client experience. 

The Business of Events has been capped at a small number of attendees to ensure an intimate learning experience.

Early rate registration is now open.

Book your ticket today.

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