Making the announcement at AgQuip in Gunnedah, Minister for Tourism and Major Events Adam Marshall said the Government would work with industry to reach an ambitious target of $20 billion in visitor expenditure in rural and regional NSW by 2025, rising to $25 billion by 2030.
“The tourism sector in NSW has never been stronger—we are by far the number one destination for domestic and international tourists by every measure.
“But our current State wide tourism target has Sydney as the heavy lifter getting us to number one. It’s now time to look beyond Sydney and do the work needed to turbocharge tourism in our rural and regional areas and double the current record levels of visitor expenditure.”
The regional target will be supported by a range of initiatives by the NSW Government, including marketing campaign funding, more rural and regional events, improved tourism infrastructure and measures to address skills shortages in tourism and hospital sectors.
Read the full announcement here.
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