Friday, 11 May 2018

Influencers shine spotlight on Queensland coast and reef

Image courtesy of @cleocohen
Images of Queensland are being featured across social media as digital influencers with a combined audience of more than 280,000 followers travel from Cairns to Bundaberg, highlighting their experiences as they ‘Drive the Great Barrier Reef’.

It’s the first campaign of its kind where the tourism bodies representing the reef's tourism regions, supported by TEQ, have partnered to extend visitor dispersal along the reef. The campaign aims to increase length of stay and visitor expenditure, and further leverage campaign activity by Tourism Australia and TEQ.

You can follow the journey by following @cleocohen, @mitch.cox and @mycolourfulworld on Instagram and Twitter.

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