Understanding the mobile mind set of the global travel industry

If you are yet to realize the importance mobilizing your travel brand, you should study the sales figures of your competitors. Try and reflect why your old customers are choosing them in place of you. In recent times, consumers spend more time shopping on mobile devices than they do on their desktop devices. According to a recent survey, the US mobile commerce in travel and food services will reach $54 billion in 2016 and $75 billion bu 2018.

What do mobile users do?

Mobile users shop, spend, search and switch on their portable devices more than any time in the history of travel business. A mobile user may be researching cruises while waiting to board their flight at LAX. Similarly, they may be evaluating restaurants and making dinner reservations for themselves and clients during conference breaks. The biggest advantage of being a mobile user is receiving a personalized service which is fast, rich and hassle-free.

What is a mobile mind set?

More and more customers are expecting a service that is tailor-made for them. A recent study reveals that about 30% of the US consumers generally have a mind set of this sort. They are mostly born after 1990. However, if your travel brand is not adapting to this mobile mind set, your business is definitely not making enough grounds to cope with the fast evolving travel industry.

Technology can help reduce the gaps between the experience your customers want and what they get, but it can’t fix everything, Forrester Research points out. You have to look at how well your entire company serves customers in their mobile moments of need: your people and processes as well as your technology platforms.