NEW PARTNERSHIP TO BOOST NSW CHINESE VISITOR MARKET

A campaign between Destination NSW and UnionPay International which aims to encourage Chinese people to visit and spend more in Sydney and NSW, was launched this week by the Deputy Premier and Minister for Tourism and Major Events, Troy Grant.

“This cooperative partnership campaign is fantastic news for our State’s visitor economy and its business owners. UnionPay International is the international business arm of China UnionPay, which has more than 4.5 billion cardholders worldwide and the company’s home country is NSW’s number one inbound tourism market,” Mr Grant said.

“NSW is the only state in Australia to have secured this innovative partnership, which is designed to attract more visitors from China by offering special deals to cardholders who purchase travel to Sydney and NSW. Further offers will be available to cardholders who shop with their UnionPay card while they are in our great State.”

Destination NSW Chief Executive Officer Sandra Chipchase said: “We look forward to growing the opportunities with our strategic partner, UnionPay International, to actively promote Sydney and NSW through our partnership campaign and the ‘20 Global Tourist Cities and 10 Resort Islands’ campaign, which will further boost the visibility of NSW in China.”

“Through this campaign, and the work underway to encourage UnionPay International customers to use their card while visiting Sydney and Regional NSW, we hope to gain an even larger share of inbound Chinese visitor arrivals and expenditure, further cementing our State’s position as the number one tourism destination in Australia.”