That Holiday Feeling Starts Here: Queensland’s Spectacular Winter Escape Campaign Inspires Travellers to Book Now

Queensland Launches a Powerful Winter Tourism Campaign

Queensland is turning up the sunshine this winter with the launch of Tourism and Events Queensland’s major domestic campaign, That Holiday Feeling Starts Here. Officially launched in Cairns with impressive momentum, the campaign is already making waves across Australia, inspiring travellers to rediscover one of the country’s most diverse and unforgettable holiday destinations.

Backed by a high-profile national broadcast from the Today Show and a coordinated public relations rollout, the campaign has successfully captured attention among holidaymakers searching for warm weather, natural beauty, adventure and memorable travel experiences.

Designed to encourage Australians to stop dreaming and start booking, the campaign highlights why Queensland remains one of the nation’s leading holiday destinations.

From Reef to Rainforest: Queensland’s 13 Tourism Regions Shine

One of the strongest features of That Holiday Feeling Starts Here is its celebration of Queensland’s extraordinary diversity.

The campaign showcases experiences across all 13 tourism regions, taking travellers from the world-famous reef to lush rainforests, pristine coastlines, island escapes, vibrant cities and iconic outback landscapes.

Whether travellers are seeking luxury beach resorts, family holidays, wildlife encounters, foodie experiences, road trips, island adventures or nature-based escapes, Queensland offers a holiday style to suit every visitor.

The tropical beauty of Cairns and the Great Barrier Reef, the stunning beaches of the Sunshine Coast and Gold Coast, the cultural experiences of Brisbane, the tropical islands of the Whitsundays, and the rugged beauty of the Queensland Outback all play a starring role.

By showcasing this incredible breadth of experiences, the campaign reinforces Queensland’s appeal as a destination that offers much more than a traditional beach holiday.

Strong Media Presence Drives National Attention

The campaign launch has not gone unnoticed. Following the successful Cairns launch event, activity continues to build through an extensive national media strategy, ensuring Queensland remains front of mind for travellers planning winter getaways.

A week-long Today Show weather integration is bringing Queensland’s landscapes and experiences directly into Australian living rooms, while premium editorial partnerships with Nine and News Corp are extending the campaign’s reach to highly engaged audiences.

Out of Home advertising across billboards and digital screens is also amplifying visibility, supported by influencer collaborations, media famil programs and extensive promotional storytelling.

This integrated marketing approach is helping Queensland connect with travellers across multiple platforms and stages of the booking journey.

Travel Partnerships Deliver Attractive Holiday Offers

A major strength of the campaign lies in its strategic travel partnerships designed to convert interest into confirmed bookings.

Tourism and Events Queensland is working with leading travel brands including Qantas Group, Booking.com and Flight Centre Travel Group to deliver compelling deals across flights, accommodation, car hire and holiday packages.

These collaborations make planning a Queensland holiday simpler and more accessible, while also providing travellers with attractive value-driven options during the busy winter travel period.

The campaign focuses on creating a seamless travel experience that is easy to research, easy to organise and easy to enjoy.

For travellers seeking convenience combined with unforgettable experiences, Queensland’s winter offering ticks every box.

Why Queensland Continues to Capture the Holiday Imagination

Australian travellers are increasingly looking for holidays that balance convenience, value and meaningful experiences.

Queensland continues to deliver exactly what many travellers are searching for right now: destinations that are easy to plan, easy to book and rewarding from the moment visitors arrive.

From snorkelling coral reefs and exploring ancient rainforests to relaxing on sun-drenched beaches, discovering regional food trails or enjoying luxury island stays, Queensland offers a holiday experience rich in variety and memorable moments.

The That Holiday Feeling Starts Here campaign perfectly captures the emotional connection people have with travel — that anticipation, excitement and sense of escape that begins long before departure.

This winter, Queensland is inviting Australians to experience that feeling once again.

Plan Your Queensland Winter Escape

With national media exposure, strategic airline and travel partnerships, compelling holiday offers and a stunning portfolio of destinations, That Holiday Feeling Starts Here positions Queensland as a must-visit destination for winter travel in Australia.

For travellers ready to swap cold mornings for tropical sunshine, coastal adventures and unforgettable experiences, Queensland’s latest tourism campaign provides plenty of inspiration to start planning the next getaway.

Tourism and Events Queensland

Website: https://www.queensland.com/au/en
Tourism and Events Queensland Corporate: https://teq.queensland.com/

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com