A Must-Attend Travel Industry Event Arrives in Brisbane
ATIA CEO Dean Long at BBOTR Sydney
Australia’s travel industry continues to evolve at pace, and the upcoming Brisbane edition of the Beyond Borders On The Road series by Australian Travel Industry Association is set to bring professionals together for one of the most insightful and engaging events of 2026.
Following a successful launch in Sydney, the national roadshow now heads to Brisbane on 20 May 2026. This dynamic gathering is designed to connect, inform and empower travel professionals as the industry navigates global disruption, regulatory change and shifting consumer expectations.
What Makes Beyond Borders On The Road Unique
Beyond Borders On The Road is more than a networking event. It is a carefully curated programme blending strategic insights, practical updates and meaningful industry conversations.
Attendees can expect a series of engaging sessions led by ATIA’s leadership team, including a keynote update from CEO Dean Long, alongside advocacy briefings and a refreshingly accessible compliance update that promises to make even the most complex topics relatable.
In a lighter yet memorable twist, the event explores an unexpected analogy between compliance and tuna, ensuring that even regulatory discussions are delivered with creativity and clarity.
Key Topics Shaping the Travel Industry in 2026
The Brisbane programme is built around the most pressing challenges and opportunities facing travel professionals today. Highlights include:
An aviation panel featuring major airlines, addressing ongoing global travel disruptions, including the impact of the Middle East conflict and concerns around fuel supply.
Marketing strategies tailored for the modern digital landscape, where industry experts Chris Fundell and Nicole O’Sullivan will unpack how personal branding and targeted messaging can convert online engagement into measurable business results.
A practical update from TravelPay, helping members understand recent changes introduced by the Reserve Bank of Australia and what new surcharge regulations mean for travel businesses.
Networking That Drives Real Opportunities
One of the defining features of the Beyond Borders series is its focus on genuine connection. The Brisbane event offers a valuable opportunity to meet peers, share experiences and build partnerships that extend beyond the event itself.
Dean Long emphasises the importance of these interactions, noting that the series is designed to foster real conversations and tangible outcomes for members.
With the travel industry continuing to rebuild and reinvent, these face-to-face engagements are proving essential for staying competitive and informed.
Affordable Access to Industry-Leading Insights
For a limited time, ATIA members can secure tickets for just $55, while non-members can attend for $110. The accessible pricing reflects ATIA’s commitment to ensuring that valuable insights and professional development opportunities are within reach for the broader industry.
Brisbane marks the second stop in the national series, with future events scheduled in Adelaide on 20 July and Perth on 22 July, all building toward the flagship Beyond Borders summit later in the year.
Why Brisbane Is the Place to Be This May
As Queensland’s vibrant capital, Brisbane provides the perfect backdrop for this forward-thinking event. With its growing influence in tourism and business events, the city continues to position itself as a hub for innovation and collaboration in the travel sector.
The Beyond Borders On The Road event aligns perfectly with Brisbane’s energy, offering attendees a chance to gain fresh perspectives while experiencing one of Australia’s most dynamic cities.
Secure Your Place Today
With strong demand following the Sydney event, early booking is highly recommended. Travel professionals looking to stay ahead of industry trends, strengthen their networks and gain actionable insights should not miss this opportunity.
Tickets and full event details are available at: https://atia.travel/BBOTR
For media enquiries:
LJ Loch
Email: lj.loch@atia.travel
Phone: 0488 038 555
For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/
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