Thredbo Launches Summer Season With Reimagined 'Unleash Your Inner Wild' Campaign

Thredbo Resort

• Thredbo Resort launches summer season with a reimagined 'Unleash Your Inner Wild' campaign, back after last year's success.
• Thredbo's summer product offering and full events calendar launch alongside the campaign, creating a fully immersive experience with lift passes, mountain biking, hiking, guided adventures, accommodation packages and more.
• Guests can enjoy savings of up to 50% when they choose to buy early and online.

Thredbo Resort is officially launching their summer season with the reimagined 'Unleash Your Inner Wild' integrated marketing campaign, back by popular demand after its successful debut last year.

With the hiking and biking season set to open on 22 November 2025, the campaign continues to inspire every kind of adventurer to discover their own wild side in the mountains. With bucket-list hikes, gravity-fuelled mountain biking, the Alpine Coaster and a jam-packed events calendar, Thredbo is set for another unreal summer.

Launching Summer Season

This year, Thredbo is launching more than just a campaign. The reimagined 'Unleash Your Inner Wild' coincides with the official release of Thredbo's full summer product offering and events calendar, creating a fully immersive experience for adventure seekers.

Guests can now plan their summer escape to Australia’s premier alpine destination, with lift passes, mountain bike lessons, guided hikes and accommodation packages available to book. Early online bookings also provide access to a range of savings, including:

• Adults save up to 30% and kids up to 50% on scenic lift passes.
• Adults and kids save up to 35% on mountain bike passes.
• Save up to 15% accommodation and lift pass packages all summer long at The Alpine Hotel.

Campaign Direction

Thredbo Brand & Marketing Manager, Richie Carroll, said the refreshed campaign builds on the emotional connection made last year:

Thredbo Resort

"Last summer, we invited people to 'Unleash Their Inner Wild', and the response was incredible. This season, we've brought the sentiment back to life with even more of the magic that happens in our mountains over summer. It's about those pinch-me moments that simply can't be found anywhere else. Whether it's the thrill of riding the iconic Thredbo MTB gravity trails, the serenity of a sunrise from the top, or the simple joy of time spent in the mountains with family and friends, this summer is about embracing adventure, your way."

With vibrant, playful visuals and a focus on the duality of thrill and chill in Thredbo, the campaign will roll out across TV, cinema, Spotify, digital and print social media.

Summer Adventures Await

Running 22 - November 2025 - 26 April 2026, Thredbo's summer season offers:

• Bucket-list hiking: Explore Australia's highest peaks on iconic trails. Thredbo's hike offering includes guided tours to Australia's highest peak, Mt Kosciuszko, multi-day hike experiences, and even full moon and sunset hikes for those night-sky enthusiasts.
• Mountain biking: 40km of gravity trails in Australia's only lift-accessed mountain bike park. With beginner trails and skills parks, it's the perfect playground for mountain bikers of any experience level. New this year, Thredbo MTB is also gearing up to launch a brand new resort partnership with a world-renowned MTB brand - expect an announcement very soon!
• Outdoor activities: Thredbo offers a range of summer activities suitable for all outdoor enthusiasts with golf, tennis, fly fishing, scenic chairlift rides, the Alpine Coaster and more.
• Events Calendar: A stacked line-up of festivals, live music, races and family entertainment are back on the schedule for Thredbo this summer. Including the return of the iconic Thredbo Blues Festival, Summer Music Series, Cannonball MTB Festival and so much more! See the full summer events lineup here.

Thredbo Alpine Coaster 

Thredbo is Australia's premier alpine resort. Voted Australia's Best Ski Resort at the World Ski Awards for eight consecutive years, Thredbo boasts some of the best alpine terrain in the country and plays host to close to around 850,000 visitors each year. Located at the heart of the Australian Alps and nestled in the foothills of Australia’s highest mountain Mt Kosciuszko, Thredbo is Australia's highest adventure destination in both summer and winter.

Website : thredbo.com.au

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