Thailand's Green Leap: A Bold Vision for Sustainable Tourism by 2030

Thailand

Igniting the Path to Global Green Success

Thailand has officially set its sights on becoming a world leader in sustainable tourism with the launch of the Green Tourism Plan 2030. Announced by the Department of Tourism under the Ministry of Tourism and Sports, the plan is an ambitious, forward-thinking roadmap that aims to balance the nation’s economic growth, environmental conservation, and community development. With the ultimate goal of placing Thai destinations among the world’s Top 100 global sustainable tourism spots by 2030, this initiative is a timely response to the growing demand for responsible and eco-conscious travel.

 

Thailand Good Travel: A Mark of Sustainable Trust

At the heart of the Green Tourism Plan is the introduction of the Thailand Good Travel sustainability certification logo. This emblem will serve as a trusted symbol for travellers seeking meaningful, low-impact travel experiences. It will be awarded to qualifying destinations, communities, small hotels, and tour operators that meet international sustainability standards.

Designed to build traveller confidence, the Thailand Good Travel logo ensures that both local and international tourists can identify responsible operators who are aligned with the principles of sustainable tourism. It also reflects Thailand’s commitment to elevating its tourism industry to meet global environmental and social benchmarks.

 

A Nationwide Collaboration for Green Tourism

This pioneering plan is not the work of one agency alone. It brings together a powerful network of over 49 stakeholders from the public, private, and academic sectors. Key collaborators include the Sustainable Tourism Acceleration Center of Thailand (STAC Thailand), Mahidol University International College, the Green Destinations Foundation, and Travelife for Tour Operators.

Together, these organisations are laying the foundation for a more resilient tourism economy—one that values both cultural authenticity and ecological preservation. Their unified mission: to establish Thailand as a genuine global leader in sustainable tourism by 2030.

 

On the Road to Change: Regional Engagement and Training

To support this vision at the grassroots level, a nationwide roadshow will take place in October across four provinces: Chachoengsao, Chiang Rai, Nakhon Si Thammarat, and Nakhon Ratchasima. These events will engage local tourism operators, helping them assess their sustainability practices and prepare for the Top 100 Green Destinations and Good Travel Stories Competition.

This hands-on approach not only boosts awareness and capacity but also strengthens the link between sustainability and economic opportunity in Thailand’s diverse regions.

 

A Turning Point for Thai Tourism

According to Natreeya Taweewong, Permanent Secretary of the Ministry of Tourism and Sports, the Green Tourism Plan marks a pivotal moment in the nation’s tourism journey. She emphasized that this is more than just a policy; it’s a long-term commitment to fostering tourism that thrives alongside environmental protection.

Jaturon Phakdeewanit, Director-General of the Department of Tourism, reiterated that the plan is designed to help Thai tourism businesses thrive on the global stage while supporting sustainable development at home.

By investing in green tourism, Thailand is not only enhancing its international reputation but also ensuring that tourism growth contributes meaningfully to local communities and ecosystems. This strategy aligns closely with the country’s long-standing philosophy of living in harmony with nature.

Ready to Explore Sustainable Thailand?

Thailand’s Green Tourism Plan 2030 offers travellers more than just beautiful beaches and bustling cities—it promises immersive, responsible travel experiences that benefit both people and the planet. Whether you're an eco-traveller, a community-based tour lover, or a socially-conscious explorer, Thailand's green transformation invites you to be part of a brighter, greener future.

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